Tono de Marca

fun, enthusiastic, and friendly

Valores de Marca

• •Fun and Self-Expression
• •Customer-Centricity
• •Value and Exclusivity
• •Enthusiasm and Positivity

Mejores Prácticas

• •Embrace Exuberance: Use enthusiastic language and punctuation (like exclamation points) to reflect the brand's fun-loving nature.
• •Lead with 'Fun': Continuously use words like 'fun,' 'statement,' 'playful,' and 'celebrate' to reinforce the core brand value in all communications.
• •Create a Personal Connection: Write as if you're talking to a friend. Use a conversational, approachable tone and ask engaging questions in social media captions.
• •Focus on the Occasion: Frame products around events and themes (holidays, game days, seasons) to make them relatable and timely for shoppers.
• •Highlight Positive Feelings: Craft copy that evokes the joy and confidence customers will feel when wearing the earrings, turning a product into an experience.

Percepción Social

Highly positive, with customers frequently praising the products for being cute, lightweight, and funky, and the service for excellent delivery and beautiful packaging. Overall customer satisfaction is very high, leading to repeat purchases.

Ejemplos de Copy

• •Warning: may cause excessive holiday cheer! ✨ Our new Festive Collection has officially dropped. Get ready to sleigh all day, from office parties to family dinners. Which pair is calling your name? Tap to shop and get your sparkle on!
• •🎉 Fun Alert! Your Weekend Earrings Are Waiting Inside...
• •When life gives you lemons, wear them! These zesty, beaded earrings are the perfect squeeze of fun for your summer wardrobe. Lightweight, vibrant, and handmade with a pop of personality, they’re your go-to for adding sunshine to any outfit. Main squeeze, indeed.
• •Don't Just Live. Accessorize! Shop Fun Statement Earrings for Every Occasion.
• •Game day is your runway. Show up for your team in style with our iconic Gameday Collection! 🏈⚾ From beaded footballs to sparkling basketballs, we have the winning accessory for every fan. Shop now and get ready for the compliments!