Brand Tone

Friendly and Approachable, Playful and Humorous, Passionate (about pets), Community-Oriented

Brand Values

• •Love for Pets
• •Quality
• •Self-Expression and Identity (for pet owners)
• •Customer Satisfaction
• •Joy and Positivity

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (e.g., playful, witty, warm), including acceptable words/phrases and those to avoid. Share this with anyone creating content.
• •Know Your Audience (The Pet Lover): Always write with your specific customer in mind – a passionate pet owner who appreciates humor, warmth, and a sense of community. Use language and references they'll understand and enjoy.
• •Embrace Pet-Related Puns and Language (Authentically): Incorporate pet-themed wordplay (like "pawsome," "fur-ever," "woof") where it feels natural and not forced. It reinforces the brand's niche.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook reply, or an email newsletter, the tone should always feel like it's coming from the same friendly, pet-loving brand.
• •Inject Personality into Every Interaction: Even in customer service responses or more transactional communications, maintain the approachable and positive tone. Let the brand's personality shine through.

Social Perception

Positive, Niche and Relatable, Engaged Community, Trustworthy

Copy Examples

• •Warning: May spontaneously start talking about dogs! 🐾 Our NEW 'Dog Obsessed' tee is here to help you wear your heart on your sleeve (literally!). Grab yours and let the world know where your loyalties lie! #BumbleAndBean #DogObsessed #NewMerch #DogLover
• •Cuddle up with your furry best friend in our 'Weekend Forecast: Dog Cuddles & Naps' sweatshirt. Made from the softest cotton blend, it's perfect for those lazy days filled with wagging tails and unconditional love. Pawsitively the best way to stay comfy!
• •Woof Woof! 🎉 A Special Treat Just For You & Your Pup (Well, Mostly You!)
• •Look at @[CustomerUsername] and their adorable furbaby rocking our 'Life is Better with a Dog' hoodie! 😍 We LOVE seeing our amazing community showing off their Bumble and Bean style. Tag us in your pics for a chance to be featured! #BumbleAndBeanFamily #HappyCustomers #DogLife
• •At Bumble and Bean, we're not just a brand; we're a pack of devoted pet lovers on a mission to spread joy, one paw-some design at a time. We believe life's too short for boring clothes, especially when you've got a four-legged friend to twin with (in spirit!).