Tono de Marca

Friendly and Approachable, Passionate and Knowledgeable, Value-Oriented, Community-Focused

Valores de Marca

• •Affordable Luxury
• •Quality and Longevity
• •Customer Connection/Family Ethos
• •Passion for Perfume
• •Transparency (regarding "inspired by" nature)

Mejores Prácticas

• •Emphasize "Inspired By" with Confidence: Be upfront and positive about offering high-quality alternatives to designer brands, focusing on the smart value and comparable experience.
• •Keep it Friendly and Relatable: Use warm, inviting language. Share the family business story and the passion behind the brand to connect on a personal level.
• •Highlight Value and Quality Consistently: Always link the affordability to the high strength ("parfum intense," "elixir") and longevity of the fragrances.
• •Engage with the Community: Tailor copy for social media and market announcements to be conversational and invite interaction. Reference specific markets and the experience of meeting customers there.
• •Educate Gently: Share tips on fragrance application, types of scents, and how to choose a perfume, reinforcing their knowledge and passion without being condescending. Use the blog and social media for this.

Percepción Social

Positive for their Niche, Trusted (by their customer base), Confusion Risk, Community Presence

Ejemplos de Copy

• •Headline: Smell Like a Million Bucks, Without Spending It. Body: Love [Designer Brand]? You'll adore our No. [Number]! Experience the same captivating notes and all-day allure with our parfum intense. Kind to your senses, and your wallet. #InspiredLuxury #TheParfumClub
• •Headline: Your Signature Scent Awaits (and it’s wonderfully affordable!). Body: From bustling market stalls to your doorstep, our family brings you fragrances that make a statement. Discover your new favourite from our collection of over 180 designer-inspired parfums. Lasting quality, lovely prices. #FamilyFragrance #FindYourScent
• •Headline: Why Pay More for a Feeling? Get Lost in Luxurious Scents. Body: We believe everyone deserves to feel fabulous. That’s why we craft high-strength, beautiful parfums inspired by the world's most iconic scents. Long-lasting, captivating, and always accessibly priced. Visit us at [Market Name] this weekend or shop online! #AffordableIndulgence #ScentStory
• •Headline: From Our Family to Yours: The Secret to Smelling Amazing, Affordably. Body: Passionate about perfume? So are we! We started The Parfum Club to share our love for exquisite scents without the extravagant price tags. Try our samples and discover the quality our customers rave about! #ParfumPerfection #SmartScents
• •Headline: Ditch the Department Store Dash. Discover Your Dream Scent Here. Body: Tired of the overwhelming perfume counters? At The Parfum Club, we offer a friendly, knowledgeable approach to finding your perfect match. Explore our range of inspired-by parfums online or chat with us at our next market event! Quality scents, happy prices. #TheParfumClubDifference #MarketFinds