Brand Tone

friendly, inspiring, and helpful

Brand Values

• •Creativity and Inspiration
• •Community
• •Quality and Variety
• •Customer Support

Best Practices

• •Use Enthusiastic and Encouraging Language: Employ positive and uplifting words that inspire action and creativity. Phrases like "discover," "create," and "imagine" align well with the brand.
• •Foster a Sense of Community: Address the audience as a community of "friends" or "creators." Ask questions to encourage engagement and feature user-generated content to make customers feel valued.
• •Be Helpful and Educational: Provide value beyond just selling products. Create tutorials, tips, and project ideas that empower customers and demonstrate the potential of the items you sell.
• •Maintain a Visually Cohesive Aesthetic: Use bright, clean, and inspiring visuals across all platforms. The visual content should reflect the creativity and quality of the products offered.
• •Keep the Language Simple and Accessible: Avoid overly technical jargon. Explain products and techniques in a way that is easy for both beginners and experts to understand, ensuring everyone feels welcome.

Social Perception

The Paper Place HN is perceived as a leading and essential resource for the crafting community in Honduras. It is viewed as a "creative store" that not only sells products but also educates and inspires its customers. The combination of a robust online store and a physical location makes it both accessible and a community hub. The brand is seen as reliable and passionate about the products it offers and the community it serves.

Copy Examples

• •Unleash your imagination! ✨ Our new collection of holographic vinyls has just arrived. Perfect for adding a touch of magic to any project. What will you create first? Show us using #PaperPlaceMagic!
• •Ready to learn something new? Join our 'Scrapbooking from Scratch' workshop and turn your precious memories into a beautiful album. Spaces are limited! Sign up today and let's create together.
• •Your next project starts here. Explore thousands of products for scrapbooking, art, and more. Free shipping on orders over L.1400!
• •That feeling when you get new art supplies! 😍 Check out our latest arrivals, including these amazing Posca markers. #ArtSupplies #CraftHaul #ThePaperPlaceHN
• •Inspiration Inside: Weekend Project Ideas & Our Top Picks for You!