Brand Tone

Inspiring & Encouraging, Welcoming & Friendly, Passionate & Knowledgeable, Artistic & Aspirational, Playful & Accessible

Brand Values

• •Creativity & Inspiration
• •Quality
• •Community
• •Joy of Making
• •Accessibility & Inclusivity
• •Support for Makers
• •Mindfulness & Intention
• •Sustainability

Best Practices

• •Always Inspire: Frame your copy to encourage creativity and exploration. Use words that evoke possibility and imagination.
• •Speak with Passion: Let your genuine love for art, craft, and quality materials shine through. Share your knowledge enthusiastically.
• •Be Welcoming and Inclusive: Use friendly, approachable language that makes everyone feel like they can be an artist. Avoid jargon where possible or explain it gently.
• •Focus on the "Why": Connect products to the joy, mindfulness, or satisfaction of the creative process itself, not just the item.
• •Maintain Visual-Verbal Harmony: Ensure your copy's tone matches the bright, clean, and artistic aesthetic of your visuals. This consistency builds a stronger, more recognizable brand identity.

Social Perception

Highly Positive, A Go-To for Quality Supplies, An Inspiring Space, Community Hub, Welcoming to All Levels, Passionate and Helpful Owner/Staff

Copy Examples

• •Instagram Post (New Watercolor Set): Unleash a new spectrum of creativity! ✨ Our latest collection of hand-poured watercolors is here, brimming with vibrant pigments ready to bring your visions to life. Perfect for seasoned artists or those just dipping their brushes in. Which color will you try first? #ThePaperCanopy #HandmadeWatercolors #ArtSupplies #CreativeJourney #InspireDaily
• •Website Banner (Workshop Promotion): Discover the joy of making! Join our upcoming [Workshop Name] workshop – a friendly, inspiring space to learn new skills and connect with fellow creatives. No experience needed, just a sprinkle of curiosity! Sign up today and let your creativity bloom. [Link to Workshops]
• •Email Newsletter Snippet (Highlighting a Product): There's something magical about putting pen to paper. Our curated selection of fountain pens and fine stationery isn't just about writing; it's about slowing down, savoring the moment, and expressing yourself beautifully. Find your next favorite writing companion at The Paper Canopy.
• •Pinterest Pin Description (Art Inspiration): Lost in a watercolor wonderland. 🌸🌿 Dive into a world of color and texture with quality supplies that make every stroke a joy. What masterpiece are you dreaming up today? Find your tools and inspiration at The Paper Canopy. #ArtInspiration #WatercolorMagic #CreativeCommunity #ThePaperCanopyFinds
• •Facebook Post (Community Focus): It’s more than just a shop; it’s a place where creativity comes alive! We love seeing your projects and hearing your stories. Thank you for being a part of The Paper Canopy community. Swing by our Charleston store or explore online – your next creative adventure awaits! #CreativeHaven #ShopLocalCHS #ArtCommunity #PaperLove