Brand Tone

Inclusive and Welcoming, Passionate and Enthusiastic, Community-Focused, Artistic and Creative, Conscious and Ethical, Joyful and Celebratory

Brand Values

• •Inclusivity & Diversity
• •Community
• •Joy & Celebration
• •Sustainability & Local Sourcing
• •Artistry & Creativity
• •Healing & Connection
• •Authenticity

Best Practices

• •Always Lead with Inclusivity: Ensure language is welcoming and affirming, explicitly mentioning or alluding to their queer and trans ownership and focus on community when appropriate. Avoid jargon that might exclude.
• •Emphasize "Joy" and Positivity: Infuse copy with words that evoke happiness, celebration, and the uplifting power of flowers, especially "queer joy."
• •Highlight Ethical Practices: Regularly mention sustainability, local sourcing, and the "conscious" aspect of their floristry. This appeals to values-driven customers.
• •Foster Community Connection: Use words like "connect," "share," "together," "club," and "community" to reinforce this core value. Frame offerings as experiences that bring people together.
• •Be Authentic and Passionate: Let the genuine love for flowers and the community shine through. Use expressive and heartfelt language rather than overly formal or corporate speak. Storytelling about their journey or the inspiration behind designs can enhance this.

Social Perception

Based on their website and Instagram, The Pansy Garden likely is perceived by its target audience as a niche, community-oriented business that champions inclusivity. Customers choosing them are likely drawn to their explicit support for the queer and trans community, their unique floral design style, and their commitment to sustainable and local practices. They are probably seen as more than just a flower shop but as a business with a distinct social mission and a strong point of view. The lack of widespread mainstream media mentions or numerous online reviews on general platforms could mean their reputation is primarily built within their specific community and through direct engagement (workshops, local events, word-of-mouth).

Copy Examples

• •Blooming with pride! ✨ At The Pansy Garden, we're more than just flowers; we're a celebration of queer joy and community. Each petal is packed with passion. #QueerOwned #SLCFlowers #CommunityBlooms #SustainableFloristry #ThePansyGarden
• •Unleash Your Inner Florist & Connect with Community. Join our upcoming workshop and discover the joy of floral design in a welcoming, inclusive space. Flowers are for everyone! Learn more & sign up. #FlowerWorkshop #SLCQueerCommunity #CreativeJoy #ThePansyGarden
• •Bring sustained joy into your home with The Pansy Garden Flower Club! 🏳️‍⚧️🏳️‍🌈 Fresh, locally-sourced, and lovingly arranged by your queer & trans-owned neighborhood florists. Subscribe today for your regular dose of beauty and connection. #FlowerSubscription #QueerJoy #ShopLocalSLC #SustainableFlowers
• •The Pansy Garden: Salt Lake City's heart-centered, queer & trans-owned flower club and design studio. We craft unique floral experiences that celebrate inclusivity, sustainability, and the vibrant spirit of our community. Let us bring some floral magic to your life! #SLCSmallBiz #LGBTQOwned #FloralDesign
• •Let's make your event authentically YOU. The Pansy Garden specializes in bespoke floral designs that tell your unique story. As a queer and trans-owned studio, we’re passionate about creating inclusive, joyful, and breathtaking floralscapes for weddings and celebrations of all kinds. #InclusiveWeddings #SLCFlorist #EventFlowers #QueerLove #SustainableDesign