Brand Tone

Community-Focused, Informative & Welcoming, Active & Recreational, Traditional & Established, Environmentally Conscious

Brand Values

• •Community & Social Connection
• •Well-being & Recreation
• •Family-Oriented
• •Inclusivity (within its membership scope)
• •Tradition & Heritage
• •Environmental Responsibility

Best Practices

• •Focus on "Community" and "Members": Always address copy to the members and emphasize the collective, shared experience of the club. Use words like "your," "our," "together," "community," and "family."
• •Maintain a Positive and Welcoming Voice: Ensure language is inviting, friendly, and encouraging. Avoid overly formal or exclusive-sounding jargon.
• •Be Informative and Clear: Provide all necessary details for events, facility use, or news in a straightforward and easy-to-understand manner.
• •Showcase Variety and Inclusivity: Regularly highlight the diverse range of activities and sections available, appealing to different interests, ages, and skill levels within the membership.
• •Reflect Core Values: Subtly weave in mentions of the club's heritage, commitment to well-being, family focus, and environmental consciousness where appropriate and authentic.

Social Perception

Essential Hub for Expats & BSP Employees, High-Quality Facilities, Welcoming & Relaxing Atmosphere, Community & Family Space, Landmark

Copy Examples

• •Your community, your club. Dive into a world of activities, relaxation, and friendship at The Panaga Club. Discover your favorite way to unwind and connect.
• •Smiles, splashes, and sunshine! Join us for Family Fun Day at The Panaga Club this Saturday. Games, food, and fantastic memories await our wonderful member families!
• •Welcome to The Panaga Club! More than just facilities, we're a vibrant community. Explore over 40 sections, meet new friends, and make our club your home away from home.
• •Game, Set, Match! Whether you're a seasoned pro or picking up a racket for the first time, our tennis courts and friendly community are ready for you at The Panaga Club.
• •Green today, greener tomorrow! We're proud to be a no plastic zone, committed to keeping Panaga beautiful. Join us in making a difference, one reusable bag at a time. #PanagaCares