Tono de Marca

Personal, Creative, and Appreciative

Valores de Marca

• •Craftsmanship and Quality
• •Individuality and Self-Expression
• •Local and Small Business Identity
• •Joy and Vibrancy

Mejores Prácticas

• •Write in the First Person: Use "I" and "my" to maintain the personal, creator-led voice. Refer to customers directly using "you" and "your" to foster a conversational and inclusive tone.
• •Tell the Story Behind the Product: Always weave in the brand's core values. Mention that items are "handmade," "designed on the Sunshine Coast," or inspired by a specific idea. This reinforces brand identity and adds value beyond the product itself.
• •Use Descriptive and Sensory Language: Employ words that evoke feeling and imagery, such as "vibrant," "lightweight," "bold," "joyful," and "unique." This helps customers imagine the product and connects with the brand's creative value.
• •Foster Community Through Engagement: Actively ask questions in your captions to encourage comments. Make it a priority to respond warmly and personally to every comment and message to reinforce the brand's appreciative nature.
• •Maintain Visual and Tonal Harmony: Ensure the tone of your copy always matches your visual aesthetic. Bright, creative, high-quality photos should be paired with copy that is equally cheerful, personal, and professional.

Percepción Social

Highly positive: Customers perceive high-quality, unique products, excellent customer service, and an authentic small business identity.

Ejemplos de Copy

• •Sunshine, captured. Introducing the 'Solstice' Collection, handcrafted right here on the sunny coast to bring a little warmth and a lot of colour to your lobes. Each pair is lightweight, unique, and ready for your next adventure. Tap to discover your new favourite statement piece!
• •A little morning magic in the studio today! There's nothing more satisfying than mixing these vibrant clays and seeing new designs come to life. What colour combinations are you hoping to see next? Let me know your dreams below!
• •This is what it's all about! How stunning does @/user-handle look in her 'Azure' dangles? Seeing you wear my creations out in the world is the absolute best part of what I do. Thank you for sharing and for your amazing support!
• •Life's too short for boring jewellery. Make a statement without saying a word with our handmade polymer clay earrings. Designed to be incredibly lightweight and comfortable for all-day wear, they e the perfect pop of personality your outfit needs. Shop unique, feel unique.
• •Say 'thank you' with something as unique as they are! Our limited-edition Teacher Appreciation studs are the perfect heartfelt gift. Handmade with love to celebrate the amazing educators in our lives. Limited stock grab a pair before the bell rings!