Brand Tone

Friendly, enthusiastic, and aspirational, like fashion advice from a stylish and trusted friend. Personal, direct, encouraging, and confidence-building.

Brand Values

• •Emotional Connection
• •Confidence and Uniqueness
• •Passion for Fashion
• •Quality and Curation
• •Accessibility and Relatability

Best Practices

• •Always Lead with Emotion
• •Use a "Stylish Friend" Voice
• •Weave in the Core Message
• •Focus on Solutions and Occasions
• •Maintain Visual and Textual Synergy

Social Perception

Perceived as a chic, trendy, and trustworthy local boutique, a source of fashion inspiration. It's seen as a modern, stylish retailer in tune with trends while remaining accessible and having a personal touch.

Copy Examples

• •From office chic to evening glam, all with one dress. ✨ Our new satin midi isn't just an outfit; it's a feeling of confidence waiting to be worn. How would you style it? Let us know below! #VestiamoLeTueEmozioni
• •Your new favorite outfits have arrived! ✨ This week's collection is all about bold colors and effortless style to make you feel unstoppable. Discover the pieces that tell your story. Shop now via the link in our bio! #TheOutfitCompany #NewCollection
• •(On-screen text) "Rating my new arrivals from The Outfit Company" -> (Voiceover/Text) "This top? An instant 10/10 for making me feel powerful. These pants? The comfort is unreal. Ready to find the outfit that expresses *you*? You know where to look! 😉 #OutfitInspo #TikTokFashion
• •Subject: An outfit for every mood is here. Body: "Hi [Customer Name], At The Outfit Company, we believe your clothes should match your energy. Feeling bold? Playful? Sophisticated? We've curated our latest arrivals to dress your emotions, whatever they may be. Find the look that feels like you today. #TheOutfitCompany"
• •DRESS YOUR EMOTIONS. ✨ From everyday moments to special occasions, find outfits that make you feel unique and confident. Free shipping on all orders over €75.