Brand Tone

Aspirational & Trendy, Supportive & Empowering (for designers), Chic & Expressive, Approachable (locally)

Brand Values

• •Creativity & Originality
• •Quality
• •Liberal Expression
• •Community/Platform Building
• •Trend Awareness
• •Customer Centricity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (e.g., chic, empowering, youthful, adventurous), personality traits, preferred vocabulary (and words to avoid), and grammatical style. Share this with everyone who creates content.
• •Understand the Target Audience Deeply: Continuously refer to the defined target audience – the "young adult starting to work in the professional creative industry, fashion-forward, optimistic, a globetrotter." Tailor language, references, and calls to action to resonate with their aspirations and lifestyle.
• •Emphasize Designer Stories and Craftsmanship: Since a core value is promoting upcoming designers, weave narratives about the creators, their inspiration, and the uniqueness of their pieces into product descriptions, blog posts, and social media content. This adds authenticity and aligns with the "chic store that recognises and promotes upcoming designers" mission.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy is consistently reflected in the brand's visual elements (photography, website design, social media aesthetic). A chic and trendy voice should be paired with high-quality, stylish imagery.
• •Regularly Audit and Refine: Periodically review all customer-facing copy (website, emails, ads, social media) to ensure it aligns with the established brand tone and values. Gather feedback and be willing to adapt as the brand evolves, without losing its core identity.

Social Perception

Online E-commerce Platform, Supporter of New Talent, Fashion-Forward, Locally Reputable (for physical presence)

Copy Examples

• •Headline: "Unleash Your Signature. Discover Designers Who Dare." Body: "At The Outfit Club, we're more than just fashion; we're a movement. We bring you exclusive pieces from visionary designers who are shaping the future of style. Ready to express the real you?" Call to Action: Shop the Vision
• •Headline: "Stop Searching. Start Defining. Your Next Obsession Awaits." Body: "Tired of the same old styles? The Outfit Club curates unique, handcrafted designs for the fashion-forward soul. Elevate your wardrobe with pieces as individual as you are." Call to Action: Explore New Arrivals
• •Headline: "For the Trendsetters. The Rule-Breakers. The Creative Minds." Body: "Your style is your story. The Outfit Club provides the canvas. We connect you with India's rising design stars, offering chic, ready-to-wear, and tailored outfits that speak your language." Call to Action: Join The Club
• •Headline: "Empowering Design. Inspiring You." Body: "We believe in the power of fresh perspectives. The Outfit Club champions emerging designers, bringing their passion and creativity directly to your wardrobe. Wear the future." Call to Action: Meet Our Designers
• •Headline: "From Kolkata's Heart, To Your Wardrobe." Body: "Experience a curated collection where tradition meets contemporary flair. The Outfit Club offers unique designs that capture the vibrant spirit of modern India, designed for the global citizen in you." Call to Action: Discover the Collection