Brand Tone

humorous, playful, and irreverent

Brand Values

• •Humor and Fun
• •Breaking Taboos
• •Comfort and Companionship
• •Uniqueness and Self-Expression

Best Practices

• •Embrace the Pun
• •Focus on "Cute" and "Cuddly"
• •Personify the Product
• •Lean into the Gag Gift Angle
• •Be Bold, Not Explicit

Social Perception

The public and customers perceive PeenPlush™ primarily as a hilarious gag gift or novelty item. The brand has successfully cultivated an image of being "cute" and funny rather than strictly vulgar. The product is seen as a lighthearted and memorable present for someone with a specific sense of humor.

Copy Examples

• •Hard day? Soft Peen. Let's be real, adulting is tough. Luckily, our surprisingly soft and cuddly companion is here to make everything better. He’s a great listener and gives the best (and quietest) support. Tag a friend who needs this in their life! #PeenPlush #CuddleBuddy #GagGift
• •The Perfect Package Has Arrived. Looking for a gift that’s guaranteed to stand out? Meet The Original Penis Pillow. It’s cute, it’s cuddly, and it’s the one thing they’ll never expect. Perfect for bachelorette parties, birthdays, or just because. Shop now and get ready for the laughs!
• •More Than Just a Pretty Face. Sure, he’s easy on the eyes, but this plush is built for comfort. Made with 100% premium cotton filling and a velvety-soft exterior, the PeenPlush is the perfect pillow for napping, hugging, or just resting your head after a long day. He’s not just a gag, he’s a good boy.
• •Someone new wants to sleep with you. (It's us. We're the pillow.)
• •My mom asked what I bought online... ...I told her it was a "neck pillow." He's just happy to be here. 😂 #PeenPlush #FunnyGift #PillowTalk