Brand Tone

Nostalgic, Friendly, Enthusiastic, Classic and Traditional

Brand Values

• •Variety & Global Selection: Offering an extensive range of sweets from Australia and many international locations, catering to diverse tastes.
• •Nostalgia & Heritage: Valuing the joy of rediscovering sweets from the past and maintaining a connection to confectionery traditions.
• •Quality & Care: Emphasizing "premium handmade chocolates," "freshly made fudge," and ensuring products are handled and shipped with care.
• •Customer Experience: Creating a joyful and satisfying experience for customers by providing a wide variety and aiming to be a "go-to spot for all things sweet." Commitment to customer information.

Best Practices

• •Embrace Nostalgic Language: Use words and phrases that evoke memories, tradition, and the joy of childhood (e.g., "remember when," "just like the old days," "classic," "timeless").
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend who shares a love for sweets. Use welcoming and inclusive language. Avoid overly formal or technical jargon.
• •Show Genuine Enthusiasm: Let your passion for confectionery shine through. Use positive, descriptive adjectives that convey delight and deliciousness (e.g., "mouth-watering," "irresistible," "delightful," "heavenly").
• •Highlight Variety & Discovery: Emphasize the vast selection and the excitement of finding both familiar favourites and new international treasures.
• •Focus on the Experience & Emotion: Connect the products with the feelings they evoke – joy, comfort, nostalgia, celebration. Sell not just lollies, but the happy moments they represent.

Social Perception

Well-Established & Reputable, A Destination for Indulgence & Discovery, Purveyor of Joy & Nostalgia

Copy Examples

• •Headline: Rediscover Your Childhood Favourites! Body: Remember the lollies that made your eyes light up? Step into The Original Lolly Store and journey back to those sweet, simple moments. From classic Aussie treats to wonders from around the globe, your next favourite memory is waiting on our shelves.
• •Headline: A World of Sweetness Awaits! Body: Why just dream of a candy paradise? At The Original Lolly Store, we've gathered the finest, most delightful lollies, chocolates, and treats from every corner of the world, right here for you. Come on in, your taste adventure starts now!
• •Headline: Unwrap a Little Happiness Today! Body: Life's sweeter with a treat in hand! Whether it's an old-fashioned boiled lolly that reminds you of simpler times or an exciting new international candy, The Original Lolly Store has the perfect something to brighten your day.
• •Headline: From Our Candy Jars to Your Heart! Body: For generations, we've been Melbourne's home for all things sweet. We're passionate about bringing you the best, from traditional handmade chocolates to the imported goodies you crave. Find your joy at The Original Lolly Store!
• •Headline: Got a Sweet Tooth? We Speak Your Language! Body: Sherbet lemons that zing, rich Dutch licorice, creamy American chocolate... whatever your confectionery calling, The Original Lolly Store is your happy place. Explore our endless aisles of deliciousness online or in-store!