Brand Tone

A strategic blend of "Authentic Expert" and "Cultural Insider", adapting from knowledgeable and quality-focused on the website to casual, edgy, and culturally integrated on social media, often using humor and direct language.

Brand Values

• •Authenticity & Quality
• •Community & Culture
• •Accessibility & Value
• •Transparency

Best Practices

• •Maintain the Dual-Tone Strategy: Continue to use a professional, quality-focused tone on the website and for product-centric communications. Simultaneously, use the "Cultural Insider" tone on social media like Instagram and YouTube to build community and authenticity. The key is knowing which audience you're speaking to on each platform.
• •Lean into Your Cultural Niche: Keep leveraging the connection to the music and street culture scene. Collaborate with artists, feature community members, and create content (like playlists or interviews) that provides value beyond the product itself. This reinforces your brand identity as more than just a shop.
• •"Show, Don't Just Tell" Quality: Instead of just saying "high-quality," continue to provide concrete proof. Talk about the supercritical CO2 extraction, the Swiss cultivation, the Californian genetics, and the organic processes. Use macro photography and detailed videos to visually demonstrate product excellence.
• •Amplify Customer Voices: User-generated content and customer reviews are your most powerful assets. Regularly feature positive reviews in your marketing materials (with permission). Create campaigns that encourage customers to share their experiences, further cementing your reputation as a trusted, community-vetted brand.
• •Stay True to "The Original": The brand name is a promise. All copy should reflect a commitment to authenticity and leadership. Avoid generic marketing language. Be bold, direct, and confident in your product, reinforcing the idea that The Original Green® is the benchmark for quality in the market.

Social Perception

Perceived as high-quality, reliable, culturally cool and relevant, and highly trustworthy, with a strong loyal following and high customer satisfaction.

Copy Examples

• •Authenticity you can see. Our new [Strain Name] is here, straight from our Swiss labs with original Cali genetics. We don't play when it comes to quality. Get the real deal. Link in bio. #TheOriginalGreen #CBDLife #QualitéSupérieure
• •🔥 Restock Alert + Le son du moment
• •A true legend, done the OG way. Our Super Gorilla Glue is for those who know the difference. Expect dense, resinous buds and a powerful relaxation effect, thanks to our meticulous cold extraction process. We respect the plant, from seed to your door. This isn't just CBD. This is The Original Green®.
• •ON TESTE LA NOUVELLE WAX CALIFORNIENNE ! (C’est une dinguerie 🤯)
• •What's your go-to for relaxing after a long week? Flowers or Resin?