Brand Tone

sophisticated, professional, and thoughtful

Brand Values

• •Quality & Craftsmanship
• •Support for Small Businesses
• •Thoughtfulness & Connection
• •Seamless Service
• •Sustainability

Best Practices

• •Lead with "Why": Always connect the gift to its purpose. Don't just list items; explain the feeling or goal the gift achieves (e.g., "to show appreciation," "to foster connection," "to celebrate a milestone").
• •Use Sophisticated & Evocative Language: Employ words like "curated," "artisanal," "thoughtful," "elevated," "seamless," and "bespoke" to reinforce the brand's premium positioning. Avoid overly casual phrases or clichés.
• •Tell the Artisan's Story: Whenever possible, briefly mention the origin of the products. Highlighting that an item is "handcrafted in California" or from a "woman-owned business" reinforces the brand's core values.
• •Maintain a Client-Centric Focus: Frame all copy from the client's perspective. Address their needs and pain points directly (e.g., "We make gifting effortless," "Leave a lasting impression on your clients").
• •Ensure Visual and Textual Harmony: The clean, minimalist, and professional tone of the copy should always match the high-quality, uncluttered aesthetic of the brand's photography and website design. The two should work together to create a cohesive and luxurious brand experience.

Social Perception

A high-end, reliable, and aesthetically pleasing service, perceived as a premium partner for businesses. Appreciated for its quality, excellent customer service, and support for small artisans, seen as a boutique, detail-oriented company.

Copy Examples

• •Beyond the Gift Basket. We design unforgettable gifting experiences that tell your brand's story. Partner with us for client, employee, and event gifts that leave a lasting impression.
• •Introducing The Catalyst. A curated collection designed to spark creativity and conversation. Featuring handcrafted leather journals and small-batch coffee to fuel your team's next big idea. Elevate your corporate gifting at the link in bio.
• •Make Your Next Event Unforgettable.
• •Gifting with intention means supporting the creators behind the products. Each Original Co. box is a testament to the passion of small-batch artisans across the country. We believe that when you give a gift, you're not just giving an item—you're sharing a story of quality and craft. #CorporateGifting #SupportSmallBusiness #ArtisanMade
• •The Welcome Aboard Box: An elevated onboarding experience for your newest team member. This curated gift includes a handcrafted ceramic mug for their first morning coffee, a minimalist notebook for brilliant ideas, and an artisanal chocolate bar for a well-deserved treat. A thoughtful gesture to make them feel valued from day one.