Brand Tone

Sophisticated, exclusive, professional, aspirational, and authoritative, focusing on luxury, quality, and expertise.

Brand Values

• •Excellence and Quality
• •Expertise and Professionalism
• •Personalized Service
• •Exclusivity and Luxury
• •Passion for Design

Best Practices

• •Always Lead with Luxury: Every piece of copy, from a tweet to a product description, should reinforce the brand's high-end positioning. Use evocative and sophisticated language that speaks to quality and exclusivity.
• •Highlight Expertise, Not Just Products: Frame the narrative around the team's knowledge and the comprehensive service offered. Customers are not just buying furniture; they are investing in a professional design service.
• •Maintain Visual and Tonal Consistency: The polished, clean aesthetic of the Instagram feed should be the benchmark for all visual content. The accompanying copy should always match this sophisticated and aspirational tone.
• •Tailor the Message to the Platform: While the core brand voice remains the same, the delivery can be adapted. LinkedIn should be more corporate and B2B-focused, while Instagram and Pinterest can be more aspirational and visually-led.
• •Tell the Story of the Craft: Share the stories behind the designers, the craftsmanship of the pieces, and the inspiration for the collections. This adds depth and a human element to the luxury brand, fostering a stronger connection with the audience.

Social Perception

Perceived as a high-end, aspirational brand among individuals in the design community, affluent potential clients, and those interested in luxury interiors. The highly curated online presence suggests a brand that effectively manages its reputation, operating within a niche where public reviews are less common.

Copy Examples

• •Introducing the 'Riviera' collection. Where timeless elegance meets contemporary design. Each piece is a testament to superior craftsmanship, curated to transform your space into a sanctuary of style. Discover the art of living, exclusively at Théorie du Meuble.
• •Your home is a reflection of you. Let us help you tell your story. From a single statement piece to a complete interior transformation, our team of design experts in Saint-Tropez is here to bring your vision to life with our exclusive collections of luxury furniture. Book your private consultation today.
• •Elevate your guest experience with unforgettable design. Théorie du Meuble offers bespoke interior solutions for hotels and restaurants, combining functionality with unparalleled luxury. Partner with us to create spaces that inspire and captivate. Explore our professional portfolio at [Link to Website].
• •The essence of modern luxury. A curated selection of designer furniture, exclusive lighting, and chic accessories to inspire your next interior project. Pin your favorites and discover the Théorie du Meuble difference.
• •Founded on a shared passion for exceptional design, Théorie du Meuble is more than a furniture store; we are creators of exquisite living spaces. From our showroom in the heart of Saint-Tropez, we offer a personalized journey into the world of luxury interiors, guiding you from concept to completion with expertise and a commitment to perfection.