Brand Tone

Passionate & Enthusiastic, Knowledgeable & Curated, Personal & Caring, Authentic & Sincere, Eco-Conscious & Responsible, Approachable & Welcoming

Brand Values

• •Sustainability & Love of Nature
• •Quality & Authenticity
• •Customer Delight & Personal Connection
• •Passion for Wine Culture
• •Integrity & Transparency

Best Practices

• •Always circle back to the core mission of "Love Wine. Love Nature."
• •Balance knowledgeable insights about wine with an approachable, friendly, and personal tone.
• •Focus on the narratives behind the wines – the winemakers, the vineyards, the sustainable practices.
• •Be open about your organic commitment, sourcing practices, and sustainability efforts.
• •Use words that convey care, personal selection, and a direct connection with the customer.

Social Perception

Trusted Specialist, Exceptional Service Provider, Genuinely Eco-Friendly, Curator of Fine Wines, Appreciates its Customers

Copy Examples

• •Meet the newest star in our cellar ✨ Crafted under the moon and stars by [Winemaker Name], this biodynamic [Wine Type] is pure poetry in a bottle.
• •This week, we journey to [Region], home of [Winery Name] and the incredible [Winemaker Name]. For [him/her/them], organic farming isn't a trend, it's a legacy.
• •Spring Awakening: Fresh Organic Wines to Celebrate the Season! Explore vibrant rosés and crisp whites, all grown in harmony with nature.
• •Believe wine can be both exceptional and earth-kind? So do we. At The Organic Wine Store, every bottle is a testament to sustainable farming and passionate winemaking.
• •Uncork a bottle of pure [Region] sunshine with [Wine Name]. Cultivated with meticulous organic care by [Producer], this [Grape Varietal] bursts with notes of [flavor 1], [flavor 2], and a whisper of [flavor 3].