Brand Tone

Introspective, Vulnerable, Whimsical, Vibrant, Expressive, Otherworldly. Deeply personal and connected to emotional processing and the beauty of nature.

Brand Values

• •Self-expression
• •Emotional Honesty
• •Appreciation of Nature's Details
• •Vulnerability
• •Creativity across disciplines

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., whimsical, introspective, vibrant for the art; classic, charming for the clothing), and the 'do's and don'ts' for communication. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience(s): Tailor the tone to resonate with the specific audience for each product line. The language used for art collectors or enthusiasts will differ from that used for parents buying children's clothing.
• •Use Storytelling: For the artistic side, weave in Tori Nikol's personal journey, inspirations, and the emotional depth behind her work. For the children's line, tell stories about childhood, tradition, and quality.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetics of the website and any marketing materials. The vibrant, psychedelic art should be described with equally expressive language.
• •Review and Refine Regularly: Periodically review all copy across platforms (website, product descriptions, any future social media or ads) to ensure it consistently reflects the defined brand tone and values. Seek feedback if necessary.

Social Perception

Perceived as a talented multi-disciplinary artist. If Tori Conn is the same person, she is also seen as a skilled and personable makeup artist. Her art aims to make viewers interpret abstract concepts and emotions hidden within vibrant, psychedelic visuals.

Copy Examples

• •Dive into a world where vibrant hues dance with hidden emotions. The Orange Iris: art that makes you feel.
• •Inspired by nature's overlooked wonders, each piece by Tori Nikol is a journey into the psychedelic and the profound. Discover art that speaks to your soul at The Orange Iris.
• •Embrace the beauty of vulnerability. The Orange Iris showcases art that transforms personal struggles into radiant expressions. Own a piece of emotional honesty.
• •Beyond the canvas: Tori Nikol's multi-disciplinary vision brings otherworldly details to life. Explore illustrations, photography, and unique creations at The Orange Iris.
• •Let color tell your story. The Orange Iris offers a glimpse into a psychedelic world, where abstract concepts and vibrant palettes ignite the imagination.