Brand Tone

Friendly, Playful, Unique, Enthusiastic

Brand Values

• •Fun and Joy
• •Personality and Self-Expression
• •Uniqueness and Style
• •Family-Oriented
• •Customer Happiness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., playful, witty, enthusiastic, friendly), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The playful and unique tone should resonate with individuals looking for expressive and fun products. Tailor language accordingly.
• •Use Storytelling: Incorporate the "family-owned" and "passion for creation" aspects into your copy. Share the inspiration behind designs or the joy you aim to bring customers. This makes the brand more relatable.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, email newsletters, or future social media posts, the tone should feel cohesive and instantly recognizable as The Orange Horse Store.
• •Inject Personality: Don't be afraid to let the brand's unique character shine through. Use vivid language, humor (where appropriate), and a conversational style that aligns with the "fun and personality" values. Read copy aloud to ensure it sounds natural and engaging.

Social Perception

The brand is likely perceived primarily through its website by those who find it. Customers are likely to perceive the brand as a niche provider of print-on-demand items with a focus on specific artistic themes (animals, fantasy, quirky). Without a strong social media presence or many reviews, trust might be built more slowly, relying on the quality of the website experience and, eventually, word-of-mouth from satisfied customers.

Copy Examples

• •Homepage Banner: Unleash your style! Shop unique designs at The Orange Horse Store and let your personality shine. Fun, fresh, and fabulously you!
• •Product Description (e.g., for a quirky cat t-shirt): Warning: May cause spontaneous smiles! Our [Cat Design Name] tee is purr-fectly designed for those who love a dash of fun in their wardrobe. Grab yours and let your quirky flag fly!
• •About Us Snippet for Social Media (if created): We're The Orange Horse Store – a small, family-run biz passionate about whipping up unique goodies that bring out your inner awesome. Life's too short for boring stuff!
• •Email Subject Line for New Arrivals: Psst... Fresh Fun Has Arrived! 🐴✨ Your Next Favorite Thing Is Here!
• •Promotional Post: Why blend in when you were born to stand out? Gallop over to The Orange Horse Store for gear that’s as unique as you are. #OrangeHorseStyle #UniqueFinds #ExpressYourself