Brand Tone

Friendly, Enthusiastic, and Comfort-Focused

Brand Values

• •Comfort
• •Quality
• •Fun and Joy
• •Customer Satisfaction
• •Innovation & Growth
• •Community & Connection

Best Practices

• •Embrace Playful Language: Use informal, friendly, and enthusiastic words. Don't be afraid of puns, light humor, and relatable scenarios that evoke comfort and fun.
• •Focus on Sensory Details: Describe the feeling of the Oodie – its softness, warmth, and the sensation of being enveloped in comfort. Use words like "snuggly," "cuddly," "toasty," "cloud-like."
• •Incorporate Emojis and Questions: Especially on social media, use emojis to add personality and ask questions to engage the audience, making the brand feel more interactive and approachable.
• •Highlight User-Generated Content and Community: Regularly feature customers enjoying their Oodies. Use community-focused language like "#oodiesquad" to build a sense of belonging and reinforce the social proof of the brand's appeal.
• •Be Authentic and Empathetic (especially in customer service): While the overall tone is lighthearted, ensure that customer service communications, especially when addressing issues, are empathetic, clear, and maintain the brand's friendly approach even when dealing with concerns. Acknowledge feedback and show a commitment to resolution.

Social Perception

Largely Positive as a Product. Fun and Trendy Brand. Concerns about Operations. Premium but Worth It (for many). Associated with Coziness and Self-Care.

Copy Examples

• •Headline: Officially Unofficial Uniform of Naps. 😴 Body: Warning: May cause extreme coziness and an uncontrollable urge to cancel all plans. Slip into your Oodie and embrace the snuggle. Your couch has never felt this good. #OodieSquad #PeakComfort
• •Headline: Cold Weather? Challenge Accepted. 🔥 Body: BRRR-illiant news! Our new Oodie collection just dropped, and it's warmer than a hug from a friendly yeti. Wave goodbye to shivers and hello to your personal cloud of comfort. Shop now and get free shipping!
• •Headline: Gift a Hug (That Lasts All Year!). 🎁 Body: Searching for the perfect gift? Wrap them in warmth with The Oodie! It’s like sending a 24/7 cuddle. Choose from dozens of fun prints – from adorable avocados to their favorite movie characters! Warning: may result in extreme gratitude.
• •Headline: Your Happy Place, Now Wearable. ✨ Body: Imagine your softest blanket transformed into your favorite hoodie. That’s The Oodie. Perfect for movie marathons, gaming quests, or just conquering Monday like a comfy champion. What are you waiting for? Dive into a world of comfort!
• •Headline: Bad Day Antidote: Now Available in Fleece. 😌 Body: Tough day? We get it. The Oodie is here to melt your stress away. One part super-soft fleece, one part instant mood-lifter. Snuggle up and let the good vibes roll. You deserve this level of cozy.