Brand Tone

enthusiastic, health-conscious, and informative, with a friendly and approachable style

Brand Values

• •Health and Wellness: Providing nutritious food options that support various dietary needs like keto, gluten-free, and vegan lifestyles. They consistently highlight high protein and fiber content and low net carbs.
• •Quality and Simplicity: Using minimal ingredients, primarily organic beans, without fillers or artificial additives. Their pasta is often marketed as a "one-ingredient superfood."
• •Innovation: Creating innovative food products from beans, transforming them into familiar forms like pasta and convenient snacks.
• •Sustainability: Emphasizing beans as a sustainable food source. They note that beans enrich the soil and offer more protein per acre than meat.
• •Customer Focus & Accessibility: Aiming to make healthy eating enjoyable and accessible, as seen in their quick cooking times and suitability for various lifestyles. They also engage with customers directly through e-commerce and social media.

Best Practices

• •Stay Positive and Upbeat: Focus on the benefits and enjoyment of the products. Use enthusiastic and encouraging language.
• •Prioritize Clarity and Simplicity: Clearly communicate the key health benefits (high protein, low carb, gluten-free, etc.) using easy-to-understand terms. Avoid overly technical jargon.
• •Be Informative and Educational (but concise): Briefly explain *why* the products are a good choice (e.g., "sustained plant-based power," "helps keep blood glucose levels under control").
• •Embrace a Friendly, Approachable Voice: Use contractions, ask questions to engage the audience, and maintain a conversational style, especially on social media.
• •Highlight Versatility and Ease: Showcase how the products can easily fit into various lifestyles and meal types, emphasizing convenience like quick cooking times.

Social Perception

a provider of innovative, healthy, and tasty plant-based alternatives that cater well to specific dietary needs and health-conscious consumers.

Copy Examples

• •Headline: Pasta Night is Back on the Menu! (Even for Keto!) Body: Craving delicious pasta without the carb crash? The Only Bean’s edamame spaghetti cooks in just 3-5 minutes and packs a whopping 44g of protein per serving. Go on, twirl away! #TheOnlyBean #KetoPasta #HighProtein #GlutenFreeGoodness
• •Headline: Snack Attack? We Got You. Body: Meet your new favorite guilt-free obsession: The Only Bean Crunchy Roasted Edamame! Sriracha, Sea Salt, Buffalo – take your pick. Packed with protein and fiber to keep you fueled and satisfied. What's your go-to flavor? #HealthySnacks #PlantProtein #EdamameLove #TheOnlyBean
• •Headline: One Ingredient. Endless Possibilities. Body: Just 100% organic beans. That’s it. The Only Bean pasta is your perfect canvas for any sauce, stir-fry, or salad. Healthy, delicious, and incredibly easy. What will you create? #BeanPower #SimpleIngredients #VeganRecipes #EatClean
• •Headline: Fuel Your Fitness the Plant-Based Way! Body: Tired of bland post-workout meals? The Only Bean pasta delivers serious plant-based protein to help you recover and build muscle. Plus, it’s gluten-free and low-carb to keep you on track with your goals. #FitnessFood #PlantBasedProtein #HealthyLifestyle #TheOnlyBeanDifference
• •Headline: Unlock the Secret to Healthier, Tastier Meals. Body: The Only Bean is on a mission to make beans your new favorite food! From versatile pastas to craveable crunchy snacks, discover how delicious and nutritious eating well can be. Healthy, sustainable, and oh-so-good. #UnlockBeans #SustainableEating #DeliciouslyHealthy #TheOnlyBean