Brand Tone

Empowering & Supportive, Educational & Informative, Approachable & Friendly, Modern & Clean, Positive & Destigmatizing

Brand Values

• •Sustainability
• •Comfort & Body Positivity
• •Education & Awareness
• •Inclusivity & Destigmatization
• •Quality & Effectiveness

Best Practices

• •Speak *With* Your Audience, Not *At* Them: Use inclusive language ("we," "us," "your community"). Foster a dialogue by asking questions and encouraging interaction.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain concepts related to menstrual health and product use in an easy-to-understand, straightforward manner.
• •Maintain a Positive and Empowering Stance: Frame menstruation as a natural process, not something to be hidden or ashamed of. Highlight the benefits and freedom that come with using your products.
• •Be Genuinely Educational: Back up claims with facts and provide valuable information that helps your audience make informed decisions about their health and product choices.
• •Stay True to Your Visual Identity: Ensure that the tone of your copy is reflected in your imagery and overall design – clean, modern, approachable, and positive. Visual and textual messaging should be harmonious.

Social Perception

Positive towards Product Category, Advocate for Change, Trustworthy Resource, Community-Oriented, Eco-Conscious Choice

Copy Examples

• •Headline: Your Period, Your Planet, Your Comfort. Discover The OneTwo. Body: Make the switch to a simpler, sustainable period. Our menstrual cups are designed for all-day comfort and peace of mind, so you can live life uninterrupted. Learn more and find your perfect fit.
• •Social Media Post: Period talk is welcome here! 👋 What’s one thing you wish you’d known sooner about your cycle or period care? Share in the comments – let’s learn from each other! #TheOneTwo #PeriodPositive #MenstrualHealth
• •Product Description Snippet (for a menstrual cup): Crafted from medical-grade silicone, The OneTwo cup is designed for a secure, leak-free fit you can barely feel. Kind to your body, kind to the Earth. Experience up to 12 hours of freedom.
• •Email Subject Line: Ready for a comfier, greener period? Body Snippet: Tired of the monthly waste and discomfort? At The OneTwo, we believe period care should be empowering, not a hassle. Explore our range of sustainable menstrual cups and join a community choosing a better way.
• •Blog Post Title Idea: Busting Menstrual Cup Myths: Your Guide to a Stress-Free Switch. Intro Snippet: Heard about menstrual cups but not sure if they’re right for you? We’re here to separate fact from fiction and show you how The OneTwo can revolutionize your period experience with comfort and confidence.