Brand Tone

Educational, innovative, health-conscious, straightforward, scientific-backed, confident, pioneering, personal, and approachable.

Brand Values

• •Sustainability and Circular Economy
• •Health and Wellness
• •Innovation
• •Transparency
• •Quality

Best Practices

• •Lead with the 'Why': Always connect the product back to the core values of sustainability and health. The story of upcycling waste into wellness is a powerful and unique brand asset.
• •Be an Educator: Assume your audience is new to the concept. Use clear, informative language to explain what olive mill water is, why it's beneficial, and how to use it.
• •Embrace Transparency: Continue being honest about the product's taste. This builds trust and attracts a dedicated customer base that values efficacy over flavor.
• •Highlight the Science: Reference the scientific backing and the high concentration of beneficial compounds like polyphenols and hydroxytyrosol to reinforce credibility.
• •Maintain a Personal Touch: Keep the founder's story as a key part of the brand narrative. It humanizes the brand and connects with consumers on a more personal level.

Social Perception

The brand is perceived as niche, forward-thinking, scientifically-grounded, eco-conscious, and health-focused. It holds credibility within the health and wellness community and is seen as providing a functional beverage for discerning consumers who prioritize health benefits and sustainability over taste.

Copy Examples

• •Don't Waste a Drop of Wellness. The Olive Mill Water Co. transforms a forgotten resource into your new favorite superfood. Drink good, do good.
• •Experience the power of olive antioxidants, super-concentrated. Our Fermented Olive Mill Water is packed with hydroxytyrosol to support your heart, brain, and gut health. It's the daily 50ml shot your body will thank you for.
• •Introducing the Future of Health Drinks. We've unlocked the potent benefits hidden in olive mill water. Discover what's next in wellness.
• •Did you know the water from olive oil production is a treasure trove of nutrients? Learn how we're upcycling this liquid gold to create a beverage with ten times the phytochemicals of extra virgin olive oil.
• •We'll be honest, it's not about the taste. It's about the feeling. A daily shot of our Olive Mill Water, mixed in your favorite smoothie, provides a world-leading level of antioxidants. Ready for a real health boost?