Brand Tone

Warm, Artisanal, and Trustworthy.

Brand Values

• •Quality without Compromise
• •Sustainability and Eco-Friendliness
• •Handmade Craftsmanship
• •Customer Satisfaction
• •Creating Atmosphere

Best Practices

• •Lead with Sensory Language: Focus on how the scents make you feel. Use evocative and descriptive words to paint a picture of the atmosphere the candle will create (e.g., "cozy," "uplifting," "serene," "invigorating").
• •Always Mention "Hand-Poured" and "100% Soy Wax": These are key differentiators that speak directly to your core values of craftsmanship and quality. Reinforce these points in product descriptions, social posts, and ads.
• •Maintain a Warm and Approachable Tone: Write as if you are speaking to a friend. Use welcoming language, ask questions in social captions, and share the passion behind your craft. Avoid overly corporate or technical jargon.
• •Weave in Your Eco-Conscious Values: Casually mention your commitment to sustainability. Phrases like "consciously crafted," "recyclable packaging," or "safer for your home" reinforce your brand's integrity without being preachy.
• •Leverage Customer Love: Regularly feature testimonials and positive reviews in your marketing. This not only provides social proof but also reinforces the trustworthy and community-focused aspect of your brand voice.

Social Perception

The Olive Candle Co. is perceived by the public as a high-end, yet accessible, local Australian brand that delivers on its promises. Customers view the products as a worthwhile indulgence or a perfect, high-quality gift. They are trusted for their natural ingredients, making them a go-to for people with sensitivities or those who are eco-conscious. The brand is seen as both a product and an experience, transforming a house into a home through scent.

Copy Examples

• •Hand-poured happiness, bottled. ✨ Introducing our new Lemon Myrtle & Pine needle candle. We’ve captured the scent of a sun-drenched Australian morning, crafted with pure soy wax to fill your space with clean, uplifting fragrance. Tap to bring the essence of the outdoors, in. #TheOliveCandleCo #HandmadeInAustralia #SoyCandles #NewScent
• •Artisanal Scents, Consciously Crafted. Discover our collection of hand-poured soy candles, made in Australia with a commitment to quality and sustainability. Find your signature scent today.
• •A little treat for your inbox (and your home) 🌿
• •Wrap yourself in the comforting scent of freshly washed linen drying in a gentle breeze. With clean notes of jasmine, sweet lilac, and a soft base of oakmoss, this candle creates a serene and peaceful atmosphere in any room. Each one is lovingly hand-poured using 100% natural soy wax, ensuring a clean, beautiful burn every time. Perfect for a slow Sunday morning or a moment of quiet reflection.
• •Tired of overpowering, artificial scents? At The Olive Candle Co., we believe in quality without compromise. That's why we hand-pour every candle in Australia using pure soy wax and premium, non-toxic fragrance oils. Experience the difference. Shop now for free shipping on orders over $89.