Brand Tone

Aspirational, youthful, and encouraging, blending a friendly, approachable voice with elegance and modernity. It is also playful and confident.

Brand Values

• •Quality & Durability
• •Personal Expression & Style
• •Handmade & Small Business Ethos
• •Confidence

Best Practices

• •Always Emphasize the Quality Promise: Every piece of copy, where appropriate, should reinforce the core values of "waterproof" and "tarnish-free." This is the brand's key differentiator and builds trust.
• •Use the "Sparkle" Consistently: The sparkle emoji ("✨") is a simple but effective part of the brand's visual and textual identity. Use it in social media captions, emails, and even website headers to maintain a consistent, youthful, and slightly magical tone.
• •Speak Directly to "You": Address the customer directly in copy. Use words like "you," "your," and "your story" to create a personal connection and frame the jewelry as a tool for self-expression.
• •Balance Aspirational with Accessible: While visuals should be polished and aspirational, the copy should remain friendly and encouraging. Avoid overly technical jargon and focus on the feeling the jewelry evokes: confidence, ease, and style.
• •Highlight the "Handmade" and "Small Business" Angle: Remind customers that they are supporting a personal brand. Mentioning "By Dmaris" or using hashtags like #shopsmallbusiness creates a human connection that larger brands cannot replicate.

Social Perception

The public perception is positive, focused on product aesthetics and quality. It includes high customer engagement, perceived quality due to emphasis on waterproof and tarnish-free properties, and a niche appeal as a trendy small business specializing in minimalist, personalized jewelry.

Copy Examples

• •Meet your new everyday armor. ✨ Our Solstice Collection is here, featuring 18k gold-plated, waterproof pieces designed to move with you. From sunrise to sunset, shine on without a worry. Tap to explore the magic. #TheOliShop #WaterproofJewelry #EverydayEssentials
• •The final touch to your signature style. Our Dainty Initial Necklace is more than just an accessory; it ’s a piece of you. Crafted from tarnish-free materials and designed for constant wear, it ’s the personal, durable statement you ’ve been looking for. Wear your story.
• •POV: You just found the perfect waterproof jewelry that never has to come off. 💦✨ Gym, shower, or beach day - we've got you covered. Here ’s how I stack my faves for the perfect summer look. #JewelryStack #TarnishFree #ShopSmall
• •Ready for your next favorite piece? As a thank you for being part of the Oli family, here ’s an exclusive first look at our upcoming arrivals. Because confidence this good is meant to be layered. ✨ P.S. They're just as life-proof as your last treasure.
• •Tired of jewelry that tarnishes after a few wears? The Oli Shop creates beautiful, handmade pieces that are 100% waterproof and sweat-proof. Feel confident and chic, wherever life takes you. Shop the collection of lasting style today.