Brand Tone

friendly, approachable, authentic, and eco-conscious

Brand Values

• •Sustainability & Eco-Friendliness
• •Quality & Craftsmanship
• •Customer Connection & Community
• •Authenticity & Passion
• •Well-being

Best Practices

• •Always circle back to the brand's mission ("To nurture earth and human connection through sustainable scents") and vision ("Sustainable scents illuminated"). Let these core principles guide the messaging.
• •Share the founders' story, the handmade process, and the genuine passion behind the products. Avoid overly corporate or generic language. Use a conversational, approachable style.
• •Weave in the sustainable aspects (coconut-soy wax, non-toxic, seed paper, recycling) as inherent benefits and part of the brand's identity, rather than just a list of features.
• •Use descriptive language that evokes the scents and the feelings they create (e.g., "soft and soothing," "cozy vibe," "refreshing scent"). Connect fragrances to moments and memories.
• •Ask questions, encourage sharing, and respond to comments in a friendly and helpful manner. Foster a sense of connection with customers, making them feel part of The Olfactory Lab family.

Social Perception

The Olfactory Lab is perceived very positively by its customers. They are seen as a local business (Oakville, Ontario) providing high-quality, beautifully scented, and aesthetically pleasing candles at a reasonable price. Customers appreciate the eco-friendly aspects, particularly the unique seed paper covers and non-toxic ingredients. The brand is often described as a great option for gifts. There's a sense of a personal touch and good customer service.

Copy Examples

• •Meet 'Sundown Whisper' – our newest handcrafted glow! 🌅 Imagine cozy evenings, wrapped in the soft notes of amber, sandalwood, and a hint of vanilla. Made with love, coconut-soy wax, and our signature plantable seed paper cover. Light it up, unwind, and then grow some wildflowers! What scents make you feel instantly relaxed? Share below! #TheOlfactoryLab #SustainableScents #NewCollection #HandmadeCandle #EcoFriendlyHome
• •Our 'Cabin Retreat' candle isn't just a bestseller, it's an experience. Hand-poured in small batches right here in Oakville, this coconut-soy candle blends crisp pine, earthy cedarwood, and a touch of fireside warmth. We use only premium, non-toxic fragrance oils and a crackling wooden wick for that extra cozy vibe. Plus, every 9oz candle comes with a seed paper cover (Canada only!) – plant it and watch wildflowers bloom! Good for your home, good for the Earth. #LoveAtFirstLight #EcoConsciousLiving
• •Tired of candles that don't care for the planet? At The Olfactory Lab, we believe in 'Sustainable Scents, Illuminated.' Our candles are handcrafted with non-toxic coconut-soy wax, premium fragrances, and come with a special seed paper cover you can plant! Join our Burn & Return program and help us recycle. Beautiful scents, beautifully responsible. Shop now and breathe easy: [link] #EcoFriendlyCandles #MadeInCanada #SustainableLiving #TheOlfactoryLab
• •From a shared college dream to your cozy homes, The Olfactory Lab was born out of a passion for quality, captivating fragrances, and a deep love for our planet. Every candle we pour is a little piece of that journey, made with non-toxic ingredients and a commitment to sustainability. We believe that nurturing a connection with the earth can be as simple as lighting a beautifully scented, eco-conscious candle. Thanks for being part of our story! #OurStory #SustainableValues #CommunityLove
• •The perfect gift? Something beautiful, fragrant, AND eco-friendly! ✨ Our handcrafted coconut-soy candles from The Olfactory Lab tick all the boxes. Unique scents, crackling wooden wicks, and plantable seed paper covers make them a gift that keeps on giving. Find your new favorite or treat someone special! #GiftIdeas #HandmadeGifts #EcoChic #CandleLover #TheOlfactoryLab