Brand Tone

Friendly & Welcoming, Quirky & Charming, Quality-Conscious, Cozy & Rustic, Authentic & Local

Brand Values

• •Quality: A commitment to providing high-quality products, from fresh local produce to carefully selected gifts and well-prepared food.
• •Customer Experience: Prioritizing a positive and welcoming experience for all customers, including their pets, as evidenced by their dog-friendly policy and focus on friendly service.
• •Uniqueness & Authenticity: Offering a curated selection of unique goodies and maintaining a distinct, non-mass-market identity.
• •Local Sourcing & Community Support: Valuing and promoting local producers and products from the Sussex area.
• •Comfort & Well-being: Creating a cozy and inviting atmosphere where customers can relax and enjoy good food and charming products, aligning with concepts like hygge.

Best Practices

• •Embrace Warmth and Personality: Always write as if you're speaking to a friend. Use welcoming language, gentle humor where appropriate, and let the unique personality of The Old Piggery shine through.
• •Highlight Quality and Local Connection: Consistently mention the freshness of produce, the quality of craftsmanship in gifts, and the sourcing from local Sussex producers. This reinforces trust and authenticity.
• •Show, Don't Just Tell, the Charm: Instead of saying we are charming, describe the eclectic decor, the hidden gem feel, or the unique goodies that contribute to this perception. Use evocative language.
• •Maintain a Consistent Voice Across Platforms: Whether it's a quick social media update, a website description, or an email, the core tone (friendly, quirky, quality-focused, cozy) should be recognizable.
• •Engage with Your Audience Authentically: Respond to comments and reviews with the same warmth and friendliness that customers experience in-store. Acknowledge feedback graciously.

Social Perception

Highly Regarded Local Gem, Destination for Quality and Unique Finds, Friendly and Welcoming Atmosphere, Dog-Friendly Haven, Minor Constructive Feedback

Copy Examples

• •Facebook Post (New Product Arrival): Pop in and say hello! 👋 Our little shop of wonders is brimming with new, handpicked treasures from local Sussex artisans. From cozy sheepskin throws to the tastiest homemade jams you ever did try, there's a little bit of lovely waiting for everyone. Your next favorite find is here at The Old Piggery! #SussexProduce #FarmShopFinds #QuirkyGifts
• •Instagram Caption (Tea Room Special): Sunshine, scrummy crab sandwiches, and a warm Piggery welcome! 🦀☀️ Our famous Selsey Crab Sandwich is calling your name. Made with the freshest local crab and a sprinkle of magic. Pawsitively perfect for a cozy lunch! 🐾 #TheOldPiggery #SelseyCrab #DogFriendlyCafe #HiddenGem #SussexEats
• •Website Banner (General Promotion): Discover The Old Piggery: A charming farm shop and tea room packed with local goodness, unique gifts, and the coziest sheepskin rugs. A warm welcome awaits!
• •Email Newsletter Snippet (Seasonal): Embrace the 'hygge' this season! 🍂 Snuggle up with our luxurious sheepskin rugs or treat yourself to a delightful Afternoon Tea in our quirky, dog-friendly tea room. Quality comfort, straight from our Piggery to your home. #CozyLiving #AfternoonTeaTime #TheOldPiggeryCharm
• •Promotional Flyer Text: More Than Just a Farm Shop... It's The Old Piggery! Your local escape for delicious, homemade treats, unique finds, and the friendliest welcome in Selsey. Quality goods and a touch of quirky charm guaranteed. Bring your furry friends too! #LocalLove #QualityGoods #DogFriendlySussex