Brand Tone

Passionate & Geeky, Knowledgeable & Educational, Down-to-Earth & Authentic, Eco-conscious & Principled, Friendly & Approachable

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Plant Health
• •Authenticity & Transparency
• •Passion for Plants
• •Customer Education
• •Restoration & Conservation

Best Practices

• •Embrace the 'Passionate Plant Geek' Persona: Consistently use language that reflects genuine enthusiasm, curiosity, and deep knowledge about plants. Don't be afraid to share interesting botanical facts or behind-the-scenes peeks into the propagation process.
• •Prioritize 'Earth-First' Language: Always weave in the commitment to sustainable, chemical-free, and natural growing methods. Explain *why* these methods are important for plant health and the environment.
• •Be Educational and Empowering: Offer practical advice, explain the 'right plant, right place' philosophy, and share information about plant needs and benefits (especially for native species). This positions the brand as a knowledgeable partner.
• •Maintain Authenticity and Transparency: Share the realities of farming, the history of the land, and even the challenges. This builds trust and a stronger connection with the audience. Avoid overly corporate or sterile language.
• •Keep it Visually Cohesive: Ensure that the imagery used across all platforms (website, social media) aligns with the brand values – natural, authentic, showcasing healthy plants and the farm environment, rather than overly manicured or artificial settings.

Social Perception

Respected for Expertise & Quality, Innovative & Environmentally Conscious, Passionate & Dedicated, Growing & In-Demand

Copy Examples

• •Website Homepage Banner: More Than a Nursery, It's a Promise. At The Old Dairy, we're passionate plant geeks reviving an old farm with earth-first growing. Discover hardy perennials, trees, and shrubs grown outdoors, as nature intended – no chemicals, no shortcuts, just thriving plants for your unique garden. Explore our sustainably propagated collection.
• •Instagram Post about a specific plant: Meet *[Plant Name]*! 🌿 This hardy beauty isn't just a pretty face; it’s a [native status/pollinator-friendly aspect]. We’ve grown it from seed right here on the farm, letting it feel the seasons. Perfect for [specific condition, e.g., 'that tricky dry shade spot']. Got questions? We love to talk plants! #OldDairyNursery #SustainableGardening #PlantGeek #HudsonValleyPlants #RightPlantRightPlace
• •Email Newsletter Snippet about sustainable practices: Ever wonder how we get our plants *so* resilient? It's no secret – we let nature do the heavy lifting! From using our trusty goat and pig teams to tackle invasives, to propagating 90% of our plants from seed following natural rhythms, sustainability isn't just a buzzword for us, it's the heart of The Old Dairy. Learn more about our earth-first commitment on the blog! [Link]
• •Product Page Description for a native plant: Bring a piece of the [Specific Region, e.g., 'Northeast'] ecosystem to your backyard with our *[Native Plant Name]*. Grown from seed and acclimated to our Zone 5 conditions, this resilient perennial is a powerhouse for local pollinators. We believe in 'right plant, right place,' and this gem is ideal for [soil type/sun exposure]. Plant it, love it, and watch your garden come alive. (P.S. We’re fellow plant geeks – all our plants are grown without any nasties!)
• •Local Pickup Announcement: Big news from the farm! 🌱 As we dig into restoring more of our beautiful land for native habitats (so exciting!), we're shifting local plant browsing to online orders for convenient pickup. You can still explore our gardens when you collect your green treasures! Our passion for plants and sustainable growing continues, and we can't wait to share our lovingly propagated perennials with you. Order online and let's grow together! #OldDairyNursery #HudsonValleyGardening #SustainableFarming