Brand Tone

Enthusiast-Driven & Relatable, Direct & Benefit-Oriented, Modern & Engaging (Social Media)

Brand Values

• •Effectiveness & Reliability: The brand emphasizes that its product 'works' and is 'tried, tested, and trusted.'
• •Customer Experience: A core value is making the tattoo (and similar procedure) experience more pleasant and less painful.
• •Quality: They state they perfected their formula over many years.
• •Trust & Transparency

Best Practices

• •Use Reassuring Language: Employ words and phrases that build confidence and reduce anxiety (e.g., 'stress-free,' 'worry-free,' 'enjoy the process,' 'you're in good hands').
• •Use relatable terminology and show understanding of the culture and the desire for ink.
• •Ensure application instructions are easy to understand.
• •Encourage user-generated content and share it to build trust and community.
• •Clearly address the FDA letter to maintain transparency.

Social Perception

Positive (among users), Community Endorsed (within the tattoo community), General Caution (regarding numbing creams)

Copy Examples

• •What masterpiece will you get next, pain-free?
• •Trusted by professionals for its reliable numbing power.
• •Join the thousands who choose pain-free.
• •Enjoy Your Tattoo Without the Pain.
• •Say goodbye to the fear of pain