Brand Tone

Spiritual, Authentic, Educational

Brand Values

• •Spiritual Connection
• •Cultural Heritage
• •Healing & Transformation
• •Authenticity
• •Nature & The Land

Best Practices

• •Always Lead with the "Why": Start with the spiritual meaning, the story, or the feeling behind the artwork before discussing the physical product. The customer is buying the story, not just the image.
• •Use "You-Centric" Language: Frame the narrative around the viewer's journey. Use phrases like "Your spirit guide," "This message is for you," and "Let it help you..." to make the connection personal.
• •Incorporate Storytelling in Every Piece: Whether it's a tweet or a long blog post, embed a piece of the story. Mention the animal, its meaning, or a brief insight from the Dreaming. This reinforces the brand's core value.
• •Maintain a Teacher/Guide Persona: Write with gentle authority. Use language that educates and guides, such as "Reminds you to," "Teaches us," and "Is here to help you understand." This builds trust and reinforces Mirree's role.
• •Connect Art to Actionable Healing: Clearly state the intended benefit of connecting with a specific Dreaming. Use empowering verbs like "release," "heal," "discover," "clarify," and "transform" to show how the art can be a tool in the customer's life.

Social Perception

Highly authentic and spiritually resonant, perceived as a trusted source of high-quality, meaningful art that offers an experience and spiritual tool rather than just a decorative object.

Copy Examples

• •She has finally arrived in spirit. The Owl reminds you to trust the whispers of your soul and the wisdom that comes in the quiet moments. This Dreaming is about releasing what no longer serves you to make way for new sight and clarity. Are you listening to your inner guidance? Let the Spirit of the Owl guide your path. Original painting and limited edition prints now available. Link in bio to welcome her home.
• •Is your spirit animal trying to connect with you? Your Animal Dreaming holds a powerful message for your life's journey. Contemporary Aboriginal artist Mirree channels these ancient stories into vibrant art to help you find clarity, healing, and purpose. Discover the message waiting for you. Shop the collection.
• •A Message From Your Spirit Animal Inside...
• •Move forward with purpose and strength. The Kangaroo Dreaming is a powerful ally for progress and trusting in the journey ahead, even when the path is unclear. Kangaroo energy teaches us to leap forward with courage, leaving behind old fears. Place this sacred art in your home or workspace as a daily reminder of your own resilience and the abundance that awaits. Each print is a museum-quality reproduction of Mirree's original painting, infused with the spirit of the land.
• •The Story of the Dolphin Dreaming: What it Means When You See One