Brand Tone

Professional & Knowledgeable, Caring & Empathetic, Friendly & Approachable, Modern & Progressive, Trustworthy & Reliable

Brand Values

• •Health & Wellbeing
• •Personalized Care
• •Expertise & Competence
• •Tradition & Innovation
• •Community Focus
• •Trust & Reliability

Best Practices

• •Always Prioritize 'Care' and 'Expertise': Every piece of copy should, in some way, reflect both the pharmacy's deep knowledge and its genuine concern for the customer's wellbeing. Avoid overly technical jargon without explanation, but always sound authoritative and trustworthy.
• •Maintain a Personal, Yet Professional Voice: Use 'we' and 'you' to foster connection. On platforms like Instagram, Mag. Wultsch’s personal voice can shine, but it should always align with the pharmacy's professional standards. The overall tone should be approachable, not clinical or distant.
• •Integrate the 'Holistic' Aspect Subtly: When appropriate, mention the availability of diverse health solutions (conventional, natural, cosmetic) to reinforce the comprehensive approach to health without overwhelming the customer.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a Facebook post, an Instagram caption, or an email newsletter, the core tone (caring expert, modern yet traditional) should be recognizable. Develop a simple style guide for reference.
• •Emphasize Local Connection and Trust: Regularly mention Graz (where appropriate for the audience) and highlight the pharmacy's long-standing presence and commitment to the community to reinforce trust and reliability. Use phrases that resonate with local values if known.

Social Perception

Trusted Local Pharmacy, Competent and Caring Professionals, Modern and Accessible, Resource for Holistic Health

Copy Examples

• •Headline (Website/Social Media): Your Health, Our Priority. Generations of Care in Graz.
• •Instagram Post (promoting online shop): 🌿 Holistic health delivered to your door. From trusted advice by Mag. Wultsch to natural remedies and essential medicines, find it all in our online shop. #TheodorKörnerApotheke #Graz #OnlinePharmacy #MagisterWultsch #Gesundheit
• •Facebook Ad (targeting local community for a seasonal issue, e.g., allergy season): Breathe easy this spring! 🌼 The team at Theodor Körner Apotheke is here with personalized advice and effective solutions for allergy relief. Visit us in Graz or shop online for a more comfortable season. Your wellbeing is our passion!
• •Product Description (for a natural cosmetic product in the online shop): Nourish your skin naturally. This [Product Name] cream, recommended by our experts, combines [Key Ingredients] to [Key Benefit]. Gentle, effective, and rooted in nature – just like our approach to your health at Theodor Körner Apotheke.
• •About Us Snippet (for a brochure or online): Since 1909, Theodor Körner Apotheke has been more than just a pharmacy in Graz; we're your partners in health. Led by Mag. Andreas Wultsch, our dedicated team blends decades of experience with modern expertise to offer you truly personal and holistic care. Because your health is close to our hearts.