Brand Tone

professional, trustworthy, and caring

Brand Values

• •Expertise and Trust
• •Quality and Efficacy
• •Customer Care
• •Community and Social Responsibility
• •Holistic Health

Best Practices

• •Maintain a Unified Voice: Whether on the website, social media, or in advertisements, the tone should remain consistently professional, caring, and informative. The use of German should be grammatically correct and use appropriate terminology for the target audience.
• •Lead with Empathy: Frame product descriptions and health tips around the customer's needs and aspirations. Use language that shows understanding and a genuine desire to help.
• •Highlight Expertise: Regularly reference the professional knowledge of the pharmacists. Phrases like "expertly formulated," "pharmacist-recommended," or "based on the latest research" can reinforce trust.
• •Showcase Community Connection: Share stories and updates about local involvement to strengthen the bond with the Graz community and demonstrate social responsibility.
• •Balance Professionalism with Personality: While maintaining a trustworthy image, don't be afraid to show the human side of the brand, as Mag. Wultsch does on Instagram. This personal touch can make the brand more relatable and memorable.

Social Perception

The public perception of Theodor-Körner-Apotheke is that of a reliable and modern pharmacy. It is seen as a trustworthy local institution that has successfully expanded its reach through a user-friendly online shop. The personal branding of Mag. Wultsch on Instagram likely contributes to a positive and approachable image. Their community involvement further enhances their reputation as a caring and socially responsible business.

Copy Examples

• •Time may be precious, but your skin is timeless. ✨ Introducing our new Mag. Wultsch Collagen Forte/C+ Anti-Aging formula, expertly crafted to nourish your skin from within. Rediscover your natural radiance, because we believe in aging gracefully and healthily. #AntiAging #Skincare #HealthyLiving #MadeinAustria
• •Let the sun shine in, even on the darkest days. ☀️ Our Mag. Wultsch Vitamin D3 drops are like a little bottle of sunshine, essential for your immune system and overall mood during the winter months. Stay healthy and vibrant all year round. Order now on our website! #VitaminD #ImmuneSupport #WinterWellness #YourLocalPharmacy
• •Your health is our passion. At Theodor-Körner-Apotheke, we combine decades of pharmaceutical expertise with a modern approach to wellbeing. Explore our curated selection of products and expert advice. #Health #Wellness #Expertise #Graz
• •Did you know that a healthy gut is key to your overall wellbeing? Our latest blog post dives deep into the importance of gut health and how you can support it. Read more here: [Link] #GutHealth #WellnessWednesday #HealthTips
• •We are proud to announce our continued support for the 'Schwimmtrainingwoche' charity, helping children in our community learn a vital life skill. At Theodor-Körner-Apotheke, we believe that a healthy community is the foundation of a better future. #Community #SocialResponsibility #Graz