Brand Tone

elegant, celebratory, and heartfelt

Brand Values

• •Artisanal Quality
• •Celebration of Moments
• •Heritage and Passion
• •Personalization
• •Customer Happiness

Best Practices

• •Always Lead with Emotion and Story: Connect the product to a heartfelt emotion, using words like 'celebrate,' 'cherish,' 'love,' 'joy,' and 'special moment'.
• •Emphasize the 'Artisanal' and 'Custom' Aspects: Consistently use terms like 'handcrafted,' 'custom-designed,' 'unique,' 'artisanal,' and 'made-to-order' to reinforce the brand's value proposition.
• •Maintain a Visually Elegant Aesthetic: Ensure all photos are high-quality and professionally styled, matching the visual elegance with refined, yet warm, copy.
• •Celebrate the Customer's Moment: Frame the product through the lens of the customer's experience, making the customer the hero of the story.
• •Use a Consistent, Warm Voice in All Communications: Be personal, appreciative, and celebratory, reinforcing the personal touch by occasionally signing off with the founder's name.

Social Perception

Highly positive. Customers praise the beauty and creativity of cake designs, seeing them as works of art that elevate an event. The brand is perceived as a go-to option for high-quality, reliable celebration cakes for important life milestones. The owner, Daniela, is seen as the heart of the brand, with customers connecting to her personal story and passion, fostering support for a dedicated local entrepreneur.

Copy Examples

• •Crafted with love, for a love that lasts a lifetime. ✨ Every detail on this cake, from the delicate sugar flowers to the hand-piped lace, was designed to celebrate the beginning of a beautiful forever. Honored to be a small part of such a magical day. #TheodoraBakeryShop #WeddingCake #HandmadeWithLove #BogotaCakes #Celebration
• •Your celebration deserves a centerpiece as unique as you are. 🎂 At Theodora, we don't just bake cakes; we craft memories. Inspired by family tradition and a passion for art, let us bring your dream birthday cake to life. Send us a message to start designing!
• •Welcome the season with sweetness. Our new collection of desserts is inspired by the vibrant flavors of [current season]. From rustic fruit tarts to rich chocolate creations, each is handmade with the love and care passed down from Theodora herself. Perfect for any gathering, or just because.
• •Dreaming up our next creation! What flavor combination should we try next? [Poll: A) Classic Vanilla & Raspberry / B) Rich Chocolate & Salted Caramel]. Your taste helps inspire our art. #BakingInspiration #TheodoraBakery #CustomDesserts
• •From my grandmother Theodora's kitchen to your celebration. ❤️ This bakery is more than a business; it's a tribute to the woman who taught me that the best ingredient is love. Thank you for letting us share our family's passion with yours. - Daniela, Founder #TheodoraStory #BakeryLove #Legacy #PasteleriaArtesanal