Brand Tone

Friendly and Approachable, Passionate and Purpose-Driven, Empathetic and Understanding, Positive and Optimistic, Transparent

Brand Values

• •Sustainability
• •Affordability
• •Accessibility
• •Community Impact/Social Responsibility
• •Quality

Best Practices

• •Stay True to Your "Why": Always circle back to the core mission: reducing food waste and making produce affordable. Let this passion shine through. Use language that reflects your commitment to sustainability and social impact.
• •Be Relatable and Empathetic: Acknowledge the everyday challenges of your audience, like rising food costs. Use a friendly, conversational tone that makes the brand feel approachable and understanding. Avoid overly corporate or technical jargon.
• •Embrace the "Odd" with Positivity: Frame the "imperfect" nature of the produce as a positive trait – it's unique, characterful, and still perfectly delicious. Use playful and positive language like "quirky," "wonderfully weird," or "imperfectly perfect."
• •Focus on the Dual Benefits: Consistently highlight the win-win: customers save money AND help the environment/reduce food waste. This is a powerful motivator and a key differentiator.
• •Be Visually and Verbally Consistent: Ensure your social media visuals (bright, appealing photos of produce, happy customers) align with your upbeat and mission-driven copy. Use relevant hashtags consistently to build community and reinforce brand values (e.g., #OddBunch, #FightFoodWaste, #SustainableLiving, #AffordableGroceries).

Social Perception

Customers generally perceive The Odd Bunch positively as a company that helps them save money while contributing to a good cause (reducing food waste). Many TikTok users express enthusiasm for the service and the value they receive.

Copy Examples

• •Headline: Tired of Sky-High Grocery Bills? Your Wallet (and the Planet) Will Thank You! Body: Meet The Odd Bunch! We rescue delicious, fresh produce that's a little quirky – too big, too small, or just a bit different – and deliver it to your door for up to 50% less. Fight food waste AND save money? That's a win-win! #OddBunch #SaveMoney #FightFoodWaste #ImperfectlyPerfect
• •Headline: Give Your Veggies a Second Chance! (And Your Budget a Break!) Body: Millions of pounds of perfectly good produce go to waste in Canada just because they don't look "perfect." We think that's just plain silly! Join The Odd Bunch and get a box full of fresh, tasty, and slightly "odd" fruits and veggies. Good for you, good for farmers, great for Earth. #SustainableEating #RescuedProduce #OddIsGood
• •Headline: Eat Fresh, Spend Less, Waste Nothing. That's the Odd Bunch Promise. Body: Why choose between healthy eating and a happy bank account? With The Odd Bunch, you don't have to. We deliver "imperfect" produce packed with flavour and nutrition, straight from farms and distributors, saving it from landfill and saving you cash. Join our community of food waste warriors! #AffordableGroceries #ZeroWasteLiving #EatHealthy #OddBunchCanada
• •Headline: What’s in the Box This Week? A Whole Lot of Goodness (for Less!) Body: Get ready for a delicious surprise! Our weekly boxes are packed with a variety of fresh, seasonal (and sometimes wonderfully weird) fruits and veggies. Check out this week's sneak peek on our site! Helping you eat well, save big, and make a difference, one odd carrot at a time. #FoodRescue #FreshProduceDelivery #SupportCanadian #BudgetFriendly
• •Headline: Join the Movement: Become an #OddBuncher! Body: We're more than just a grocery box; we're a community dedicated to making a real impact. By choosing The Odd Bunch, you're helping to reduce food waste, support local agriculture (when in season!), and make fresh food accessible to more Canadians. Ready to embrace the odd and make a difference? #FoodWasteWarriors #SustainabilityMatters #EatLocalSupportLocal (when available)