Brand Tone

Helpful and Accommodating, Personal and Heartfelt, Craft-Oriented and Proud, Celebratory and Joyful

Brand Values

• •Personalization and Customization
• •Quality Craftsmanship
• •Customer Satisfaction and Service
• •Supporting Local (New Zealand Made)
• •Creating Lasting Memories

Best Practices

• •Always Emphasize "Handmade" and "Personalized"
• •Maintain a Friendly and Approachable Voice
• •Focus on the "Occasion"
• •Highlight "New Zealand Made"
• •Be Transparent and Helpful

Social Perception

Positive Customer Experiences, Trusted for Special Occasions, Good Quality Products, Reliable (though processing times are noted)

Copy Examples

• •Welcome little one! ✨ Capture those precious birth details forever with our hand-engraved wooden birth cubes. A timeless keepsake, lovingly made in NZ. DM us to create yours! #TheOccasionCo #NewCollection #BabyGift #NZMade #PersonalisedGift
• •Planning your perfect day? 💍 From personalized ring boxes to unique wooden decor, we help you add that special, handcrafted touch to your wedding. Let's create something beautiful together! Learn more: [Link to Wedding Section] #WeddingInspoNZ #HandmadeWithLove #NZWeddings #TheOccasionCo
• •Celebrating Life's Special Moments. ✨ Discover unique, personalized wooden gifts and decor, handcrafted with love in New Zealand. #ShopLocalNZ #Keepsakes #GiftIdeas
• •Make Your Anniversary Unforgettable. ❤️ Find the perfect personalized wooden gift to celebrate your love story. For a limited time, enjoy [discount/offer] on our anniversary collection. Shop now: [Link] #AnniversaryGift #PersonalisedForYou #NZMade
• •The heart of the home deserves a special touch. Our personalized wooden chopping boards are more than just a kitchen essential; they're a beautifully engraved statement piece, perfect for housewarmings, anniversaries, or just because. Crafted with care in NZ. Tell us your vision! [Link to Custom Order Form] #CustomGifts #KitchenDecor #MadeInNZ #TheOccasionCo