Brand Tone

Whimsical, Spooky, Passionate, and Approachable

Brand Values

• •Creativity & Individuality
• •Vintage Enthusiasm & Nostalgia
• •Quality
• •Woman-Owned & Independent Artistry
• •Customer Connection & Community
• •Fun & Passion

Best Practices

• •Embrace the "Spooky & Sweet" Vernacular: Consistently use playful, slightly dark, yet charming language. Words like "hauntingly," "crypt," "bewitching," "ghouls," "dreadful delights," mixed with enthusiastic and friendly terms like "fabulous," "love," "magic," "dream," will reinforce the unique tone.
• •Highlight the "Handmade & Heartfelt" Angle: Remind the audience that the items are designed by an independent artist (Denialle Von Fitch). Phrases like "designed by me," "from my imagination," "a piece of my heart" personalize the brand and emphasize its small-business, passion-driven nature.
• •Weave in Vintage & Niche References: Specifically mention the inspirational themes (vintage Halloween, tiki, mid-century, classic horror) to connect with the target audience who appreciates these aesthetics. This shows authenticity and deep knowledge of the genres.
• •Maintain an Enthusiastic and Approachable Owner's Voice: Whether it's directly from "Denialle" or implied, the copy should feel like it's coming from someone genuinely excited about the creations and the community. Use exclamation points appropriately, ask questions to encourage engagement, and share behind-the-scenes tidbits.
• •Marry Glamour with Rebellion: The tagline "Glitz Glam and Rebellion" is a good touchstone. The copy should convey a sense of alternative style that is both glamorous and unafraid to be different. It’s for those who want to stand out and express their unique tastes with confidence and flair.

Social Perception

The Oblong Box Shop™ is perceived by its customers and the online community as a unique, high-quality, and authentic brand for lovers of vintage-inspired, alternative, and spooky fashion.

Copy Examples

• •Conjure your inner enchantress this spooky season! 🕸️ Our new 'Midnight Mausoleum' wiggle dress just crept into the shop. With its hauntingly beautiful print and fatally flattering fit, it's perfect for graveyard strolls or moonlit masquerades. Dare to wear the dark? Shop the link in bio... if you dare. #TheOblongBoxShop #VintageHalloween #SpookyStyle #GothPinup #HandmadeHorror
• •Aloha, ghouls and gals! 🌺 Your favorite dame (that's me, Denialle!) just conjured up this 'Tropical Terror' tiki mug purse! 🍹👹 Hand-designed with love and a little bit of voodoo, it's ready to carry your essentials to the next luau or creature feature. What spooky adventures would you take it on? Let me know! 👇 #TikiTerror #VintageTiki #HandmadeWithMagic #OblongBoxShop #SmallBusinessOwner
• •Step Inside... If You Dare... Our latest collection, 'Atomic Age Apparitions,' has materialized! 👻 Inspired by Mid-Century Modern mischief and drive-in screams, these pieces are designed by me, Denialle, straight from my cabinet of curiosities. Own a piece of wearable art that’s as unique as you are. Shop Now for a delightfully twisted new look! #MidCenturyHorror #RetroRebellion #WearableArt #TheOblongBoxShop
• •Our Spells Worked! 🔮 Get Bewitching Bargains at The OblongBox Shop! Hello, fabulous fiends! We've stirred our cauldron and cooked up some terrifyingly good deals just for you. For a limited time, snag select pieces of our handcrafted vintage-inspired dreads... err, threads... at prices that won't make you scream (unless it's with delight!). Each piece is a labor of love, designed to make you feel like the glamorous ghoul you are. Don't let these deals vanish into the netherworld! Shop the sale now. XOXO, Denialle & The Oblong Box Shop Crypt Crew.
• •Unleash your inner creature of the night with our 'Lagoon Lovers' Skirt! This delightfully dreadful design, dreamed up from the depths of my own retro-nightmares, features amorous amphibian admirers in a style that screams vintage charm with a splash of swampy romance. Handcrafted for rebellious hearts and connoisseurs of the curious. Be bold, be bizarre, be you! #CreatureFeatureCouture #OblongBoxOriginal #VintageInspired #HorrorFashion