Brand Tone

Adventurous & Inspired by Nature, Natural & Subtle, Mindful & Calming, Authentic & Personal, Approachable & Friendly

Brand Values

• •Exploration & Discovery: Drawing inspiration from global travel and unique experiences.
• •Natural Ingredients & Well-being: Commitment to using natural ingredients and creating scents that are gentle on the skin and mind.
• •Subtlety & Understatement: Creating fragrances that enhance personal aura rather than making a loud statement.
• •Connection & Memory: Believing in the power of scent to evoke memories and connect people to places and moments.
• •Sustainability & Giving Back: Partnering with One Tree Planted to contribute to reforestation.

Best Practices

• •Embrace Storytelling: Weave narratives of travel, nature, and personal experiences into product descriptions and social media content to reinforce the adventurous and inspired tone.
• •Highlight Natural Elements: Consistently use words like natural, all-natural, botanical, earthy, woodsy, and fresh when describing ingredients and scent profiles to maintain the natural and subtle values.
• •Focus on Sensory Experience and Emotion: Describe how the fragrances make one feel (e.g., calming, refreshing, grounding, uplifting) rather than just what they smell like. This taps into the mindful and personal aspects of the brand.
• •Maintain an Authentic & Approachable Voice: Use clear, genuine language. Share the founder's passion and the why behind the brand to foster a connection with the audience. Avoid overly technical jargon or pretentious claims.
• •Visually Align with Text: Ensure that imagery used alongside copy (e.g., on Instagram, website banners) reflects the brand's values of nature, travel, and understated elegance. This creates a cohesive brand experience.

Social Perception

Theo & Amelia is generally perceived as a niche fragrance brand offering high-quality, natural, and unique scents. Customers appreciate the subtlety of the fragrances, making them suitable for individuals who may be sensitive to stronger perfumes. The travel-inspired themes and the use of natural ingredients resonate well with consumers looking for authenticity and a connection to nature. The rollerball format is often praised for its convenience and portability. There's an appreciation for the brand's effort to create an intimate atmosphere with their scents.

Copy Examples

• •Headline: Discover Your Signature Journey. Body: Inspired by the world's most breathtaking landscapes, Theo & Amelia fragrances are crafted with natural ingredients to evoke a sense of adventure and tranquility. Where will your scent take you today? #TheoAndAmelia #NaturalFragrance #ScentedStories
• •Headline: Subtle Scents for Mindful Moments. Body: Unwind, focus, or simply refresh. Our all-natural rollerball fragrances and Hinoki oil are designed to enhance your well-being without overwhelming your senses. Experience the gentle power of nature. #MindfulLiving #Aromatherapy #SubtleScent
• •Headline: Carry the World With You. Body: From the smoky woods of Evergreen to the crisp air of Iceland, our travel-friendly rollerballs capture the essence of exploration. Smell great, feel fresh, wherever life leads. #TravelEssentials #RollerballPerfume #InspiredByNature
• •Headline: More Than a Fragrance, It's a Feeling. Body: Each Theo & Amelia scent tells a story – a memory of a place, a moment of connection. Find the fragrance that resonates with your journey. #ScentOfTravel #PersonalScent #TheoAndAmeliaExperience
• •Headline: Rooted in Nature, Crafted for You. Body: We believe in the power of natural ingredients. That's why our fragrances are alcohol-free, phthalate-free, and designed to be kind to your skin and the planet. Plus, every purchase plants a tree! #CleanFragrance #SustainableScents #OneTreePlanted