Brand Tone

Warm & Earthy, Authentic & Passionate, Accessible & Story-driven, Conscious & Purposeful

Brand Values

• •Craftsmanship & Tradition
• •Authenticity & Uniqueness
• •Quality & Durability
• •Accessibility & Affordability
• •Ethical Sourcing & Partnership

Best Practices

• •Emphasize the handcrafted nature of the products and the artisans behind them.
• •Use descriptive language to evoke the textures and materials used in the homeware.
• •Highlight the brand's commitment to ethical sourcing and sustainability.
• •Showcase the unique patterns and designs inspired by Indian craftsmanship.
• •Maintain a warm and inviting tone that resonates with customers seeking a connection to nature and tradition.

Social Perception

Positive & Appreciative, Trusted Source for Unique Homeware, Efficient & Reliable

Copy Examples

• •Discover handcrafted homeware that brings the beauty of Indian craftsmanship to your home. Explore our unique collection of furniture, textiles, and ceramics.
• •Each piece in our collection is made with love by skilled artisans in India using traditional techniques and natural materials.
• •Our Indigo textiles offer a touch of global charm to your living space. Shop our collection of cushions, throws, and more.
• •Give your home a unique touch with our handcrafted ceramics, perfect for everyday use and dinner parties.
• •We partner directly with artisans in India to bring you distinct, well-designed goods at accessible prices.