Tono de Marca

The brand's tone is friendly, playful, and enthusiastic, using colloquial language and "dog-speak" to create a fun and relatable persona. The copy is energetic and often humorous, aiming to connect with pet owners on a personal and emotional level.

Valores de Marca

• •Health and Quality
• •Convenience
• •Innovation
• •Passion and Authenticity
• •Joy and Connection

Mejores Prácticas

• •Embrace the "Dog-Speak": Consistently use playful, brand-specific terms like "doggo," "hooman," "pawsitive," "a-paws," and "feedbark." This builds a unique and memorable brand voice.
• •Lead with the Problem/Solution: Frame products around convenience and health. Highlight how they solve common pet owner problems like messy treats or finding healthy on-the-go options.
• •Keep it Enthusiastic and Upbeat: Use exclamation points, fun questions, and positive language to maintain an energetic and joyful tone that reflects the happiness pets bring.
• •Tell the Story: Weave the brand's origin story into the copy where appropriate. Reminding customers that the brand was started by pet parents for pet parents builds trust and authenticity.
• •Focus on the Shared Bond: Create copy that speaks to the human-animal connection. Emphasize making memories, sharing moments, and treating dogs like family, as seen with their "Tear & Share" concept.

Percepción Social

The brand is perceived as a fun, modern, and trustworthy provider of high-quality, specialized dog treats. The consistent use of playful language and dog-centric puns positions them as relatable and part of the vibrant "dog owner" community, projecting an image of a beloved, community-focused business.

Ejemplos de Copy

• •Adventure calling? Don't let snack-time slow you down! Our Squeezy Peanut Butter pouches are the perfect mess-free, pocket-sized fuel for any trail. Just squeeze and watch that tail wag! 🌲🐾 #NuttyAdventures #FuelTheFun
• •Treats So Good, You'll Want to Steal a Lick. (But don't worry, we made some for you too!) Discover our 100% natural, hooman-grade peanut butter treats and make every moment a shared one.
• •Another pawsome order heading out! 🚀 Each pouch is packed with 100% natural goodness and zero nasties, because your bestie deserves the best. Thanks for your order, Sarah and [Dog's Name]! #PackAnOrder #DogMail #SmallBusiness
• •Welcome to the pack! Puppyhood is a wild ride. Make training a little easier (and cleaner!) with our Puppy with Prebiotic Squeezy PB. A delicious reward that's gentle on their tummy and keeps your hands clean. Win-win!
• •Psst... We've Gone a Little Nuts (in a good way!)