Brand Tone

Proudly Local & Authentic, Witty & Humorous, Community-Oriented, Casual & Approachable, Slightly Edgy/Nostalgic

Brand Values

• •Local Pride & Heritage
• •Authenticity
• •Community Connection
• •Quality
• •Conservation (implied by name origin)

Best Practices

• •Embrace Local Lingo & Landmarks: Consistently incorporate Mobile-specific terms, neighborhood names, historical references, and cultural nuances in your copy. This reinforces authenticity and connection with the local audience.
• •Inject Humor & Wit: Don't be afraid to be playful, a bit cheeky, or use clever wordplay that resonates with the brand's slightly irreverent and fun-loving personality. The "Bob Sacamano" reference is a good example.
• •Tell the "Why": Briefly weave in the brand's origin story and its connection to preserving Mobile's "cultural ecosystem" when relevant. This adds depth and reinforces brand values.
• •Maintain a Conversational, Friendly Voice: Use approachable language (e.g., "howdy," "sweet new merch"). Write as if you're talking to a friend or a fellow Mobilian. Avoid overly formal or corporate jargon.
• •Show, Don't Just Tell, Community Pride: Instead of just saying you're proud of Mobile, create copy that *demonstrates* that pride through specific examples, stories, and celebrations of local culture. Focus on shared experiences and symbols of community.

Social Perception

Locally Loved & Recognized, Go-To for Unique Mobile Gear, Representative of Mobile Culture, Stylish & Trendy (among a certain demographic)

Copy Examples

• •Headline: More Mobile Than Mardi Gras Beads Stuck in a Tree. That's Us. Body: From the Bankhead Tunnel to the Bay, we wear our city on our sleeves. Literally. Snag your piece of authentic Mobile pride. #NutriaRodeo #MobileAL
• •Headline: Warning: May Cause Extreme Local Pride. Body: Our latest 'LoDa' tee just dropped. Perfect for those who know Mobile isn't just a place, it's a vibe. Get yours before the tourists figure it out. 😉 #SupportLocalMobile #TheNutriaRodeo
• •Headline: Remember that time? We put it on a shirt. Body: Our designs are like inside jokes you can wear. Celebrate the quirks and glories of Mobile with The Nutria Rodeo. What's your favorite Mobile memory we should immortalize next? #MobileCulture #WearYourStory
• •Headline: Look Like a Local (Even if You're Just Visiting). Body: Stop by our spot or shop online for gear that screams 'I get Mobile.' From the Azalea Trail to deep-sea tales, we've got you covered. Howdy & Welcome! #TrulyMobile #GulfCoastStyle
• •Headline: Preserving Mobile's Awesomeness, One Tee at a Time. Body: Just like the legendary nutria rodeos kept the delta balanced, we're here to keep Mobile's spirit alive and kickin'. Shop our collections and join the rodeo. #CulturalEcosystem #NutriaRodeoTradingCo