Brand Tone

Artisanal & Authentic, Friendly & Approachable, Passionate & Knowledgeable

Brand Values

• •Quality
• •Tradition & Heritage
• •Community
• •Simplicity

Best Practices

• •Prioritize "Freshness": The word "fresh" (e.g., "freshly roasted," "fresh daily") is your most powerful asset. It should be a cornerstone of your product descriptions, social media posts, and headlines.
• •Tell the Heritage Story: Regularly reference the brand's long history and family roots. Phrases like "A family tradition," "Since 1958," and "Generations of expertise" build trust and authenticity.
• •Use Simple, Confident Language: Avoid corporate jargon. Write as if you are speaking to a customer at your market stall—with passion, directness, and confidence in your product.
• •Emphasize the Sensory Experience: Use descriptive words that evoke taste, smell, and texture. "Crunchy," "buttery," "aromatic," "golden-brown," and "savory" will make your copy more compelling.
• •Bridge the Physical and Digital: Always connect the online store to the authentic market experience. Remind online customers that they are buying the same high-quality products that locals have loved at the Albert Cuyp market for decades. This adds a layer of authenticity to the digital experience.

Social Perception

The public perceives The Nuthouse as a trusted, high-quality provider of fresh nuts and related goods. It is seen as an authentic part of the Amsterdam market experience rather than a large, impersonal corporation. Customers associate the brand with freshness, taste, and friendly, reliable service. The lack of a strong, independent social media presence means its reputation is primarily built on word-of-mouth and its physical market presence.

Copy Examples

• •Golden brown and roasted to perfection. Our almonds are prepared fresh every single morning, just as we've done for generations. Taste the tradition, taste the crunch. Find us at the Albert Cuyp market or get them delivered to your door. #TheNuthouse #FreshlyRoasted #AmsterdamMarkets #ArtisanNuts
• •From Our Family to Yours, Since 1958. Experience the unrivaled taste of daily fresh-roasted nuts.
• •Your Daily Dose of Delicious is Waiting. Why settle for less? The Nuthouse has been the heart of the Albert Cuyp market for decades, serving up the freshest nuts, seeds, and dried fruits. Stop by for a sample or shop our full collection online!
• •Rich, buttery, and packed with flavor. Our pecans are sourced for their superior quality and roasted in small batches to ensure a perfect crunch in every bite. Ideal for baking, snacking, or adding a wholesome boost to your breakfast.
• •We're not just a business; we're a market tradition. For over 60 years, The Nuthouse has been a staple for Amsterdammers who crave quality and freshness above all else. Our secret? It's simple: We roast our nuts every single day. No exceptions.