Brand Tone

Aspirational, scientific, and sophisticated; educational, clean, direct, and confident, positioning the brand as a trusted, expert-led guide in wellness.

Brand Values

• •Science and Efficacy
• •Clean and Transparent
• •Sustainability and Planetary Health
• •Holistic and Interconnected Health
• •Simplicity and Minimalism

Best Practices

• •Lead with Science, Simply: Always ground claims in scientific evidence and clinical studies, but communicate the information in a clear, digestible, and empowering way. Avoid overly technical jargon.
• •Emphasize the 'Why': Connect every product back to the brand's core philosophy of interconnected health. Explain not just what the product does, but why it matters for overall well-being.
• •Maintain a Sophisticated & Minimalist Tone: Use clean, direct, and confident language. The tone should be aspirational and educational, reflecting the minimalist aesthetic of the packaging and branding.
• •Integrate Sustainability Seamlessly: Weave the brand's commitment to the planet into the narrative naturally. It's not just a feature; it's a fundamental part of the brand's identity.
• •Use Storytelling to Connect: Share the founder's story, customer testimonials, and the science behind the ingredients to build a deeper connection with the audience. Frame the use of products as a journey towards better health.

Social Perception

Perceived as a premium, innovative, and aesthetically pleasing wellness brand, trusted for its scientific approach, clean ingredients, and sustainability, often seen as a leader and luxury authority in the wellness space.

Copy Examples

• •Meet your body's new support system. Our latest formula, grounded in clinical research, targets the root cause of fatigue. It's not just a supplement; it's a recalibration of your body's natural energy. Pure, potent, and proven. This is health, redefined.
• •Scent has the power to anchor us. Our Functional Fragrance is more than a perfume—it's a tool for mindfulness in a chaotic world. Formulated with olfactory technology to help you reset and refocus. How do you find your center?
• •Your gut is the backbone of your health. Our Prebiotic + Probiotic blend delivers 15 billion spores to cultivate a thriving microbiome. Fuel your foundation for a healthier you, from the inside out.
• •Tired of complicated routines with questionable ingredients? We believe in simplicity. 'The Pill' is your all-in-one serum for hydrated, radiant skin. One step, clinically-proven results. Because your skin deserves effective, clean science.
• •For us, your health and the planet's health are one and the same. That's why we use infinitely recyclable glass and ethically sourced ingredients. Choosing The Nue Co. is a choice for a healthier you and a healthier future. Good for you, good for the planet.