Brand Tone

playful, celebratory, and witty

Brand Values

• •Celebrating Heritage
• •Creating Connection
• •Playful Design
• •Storytelling
• •Community and Giving

Best Practices

• •Embrace Playful Language: Use witty, fun, and slightly humorous words. Incorporate Yiddish and Italian phrases like "nosh," "tuchas," "ciao," and "la dolce vita" to reinforce the brand’s unique heritage and personality.
• •Lead with the Story: Frame products around the "why" – the family traditions, the founder's inspiration, and the goal of bringing people together. Every product has a story, not just features.
• •Use Celebratory and Evocative Adjectives: Words like "vibrant," "bold," "playful," "joyful," and "delicious" should be mainstays in your copy. Describe how the products make you feel (e.g., "makes you want to dance").
• •Ask Engaging Questions: In social media and email marketing, pose questions to your audience that encourage them to share their own family traditions and hosting stories, fostering a sense of community.
• •Maintain a Consistent Visual and Verbal Identity: Ensure the bright, bold, and stylish aesthetic of the product photography is always matched by equally vibrant and spirited copy. The words and visuals should always feel like they belong together.

Social Perception

The perception of The Nosh Table is that of a high-quality, niche lifestyle brand with a unique and engaging story. Retailers and partners, like ModernTribe, highlight the brand's festive and traditional roots. The founder, Remi Attia, is presented as a credible expert with a background in hospitality, design, and culinary arts, which lends authenticity and authority to the brand. Customers and followers are drawn to the vibrant aesthetic, the celebration of cultural heritage, and the brand's fun-loving personality. The focus on making everyday meals and holiday gatherings feel special resonates well with its target audience.

Copy Examples

• •Who said tradition can't have a glow-up? Our Swirl Seder Plate is here to bring the 'wow' to your Passover table. Get ready for a Seder that’s as stylish as it is meaningful. #Passover #SederPlate #TheNoshTable
• •Don't Just Set the Table. Make a Statement. Shop dinnerware that tells a story.
• •Your table is asking for a little more oomph.
• •A little schmutz never hurt anybody. Embrace the beautiful mess of a great meal with our playful cocktail napkins. Made for lively conversations, unexpected spills, and all the moments that make a gathering memorable. Because perfect is boring.
• •Inspired by Italian feasts and Jewish holidays, The Nosh Table is for anyone who believes a meal should be a celebration. Find the perfect, playful pieces to kick off a good time at your next dinner party. Shop now and get 10% off your first order!