Brand Tone

Empathetic and Understanding, Practical and Reassuring, Supportive and Guiding, Approachable and Occasionally Light-Hearted

Brand Values

• •Preparedness
• •Organization
• •Family/Loved Ones
• •Simplicity and Clarity
• •Support and Care

Best Practices

• •Always acknowledge the emotional context surrounding end-of-life planning. Use language that is understanding, compassionate, and supportive.
• •Consistently highlight how The Nokbox alleviates stress and confusion for the next of kin.
• •Use clear, direct language that explains *how* The Nokbox works and the tangible benefits of using it.
• •Briefly referencing the personal story behind The Nokbox can build trust and relatability, reinforcing the empathetic tone.
• •The copy should make the user feel capable of tackling this important task and good about doing so. Avoid overly technical jargon and focus on the simplicity and thoroughness of the system.

Social Perception

Helpful and Necessary, Thorough and Comprehensive, A Thoughtful Gift, Good for All Ages

Copy Examples

• •Secure Their Tomorrow, Today. Don't leave your loved ones navigating a maze of paperwork and passwords during an already difficult time. The Nokbox is your simple, guided system to organize everything, offering them clarity and peace when they need it most. Give the ultimate gift of preparedness.
• •What if "Everything's Handled" Was Actually True? With The Nokbox, it can be. From vital documents to digital accounts, pet care to personal wishes – we provide the roadmap so your next of kin aren't left guessing. Start organizing your life, for their peace of mind.
• •Beyond the Will: The Practical Peace of Mind You Haven't Packed Yet. A will is essential, but what about the day-to-day details? The Nokbox helps you gather everything your family will need – the passwords, the policies, the key to the shed. It’s comprehensive life organization that says, "I've got you covered."
• •Less Scavenger Hunt, More Loving Legacy. The Nokbox transforms the overwhelming task of estate management into a clear, step-by-step process for your loved ones. Our checklists guide you, so you can guide them. Leave memories, not a mess.
• •Finally, a "Life Admin" System That Thinks of Everything (So You Don't Have To). Overwhelmed by the thought of organizing your important information? The Nokbox makes it easy, with dedicated folders and simple instructions for everything from insurance to treasured mementos. Get started today and feel the relief of being truly prepared.