Brand Tone

Aspirational & Stylish, Friendly & Approachable, Quality-Conscious & Trustworthy, Modern & Edgy (in body jewelry)

Brand Values

• •Quality & Durability
• •Timeless Style & Versatility
• •Affordability & Accessibility
• •Customer Satisfaction
• •Self-Expression & Individuality

Best Practices

• •Define Your Audience Persona: Understand who you're talking to. For No23 Co., this might be style-conscious individuals who appreciate quality and affordability, and a segment interested in trendy, safe body jewelry. Tailor language, references, and channels accordingly.
• •Blend Aspiration with Accessibility: Use language that evokes elegance and style, but remains friendly, approachable, and not intimidating. Avoid overly technical jargon unless explaining material benefits clearly.
• •Highlight Quality & Benefits Confidently: Clearly communicate the value proposition – whether it's the 925 sterling silver, 18k gold plating, tarnish-free nature, or hypoallergenic qualities. Focus on how these features benefit the customer (e.g., "wear it worry-free," "lasting beauty").
• •Be Visually Consistent with Your Words: Ensure the copy complements the visual aesthetic. If images are chic and minimalist, the copy should be concise and elegant. If they are vibrant and playful, the copy can be more energetic.
• •Maintain a Consistent Voice Across Platforms, But Adapt the Format: While the core brand voice should remain the same, tailor the length, style, and use of emojis/hashtags to suit each platform (e.g., more conversational and emoji-rich on Instagram, slightly more detailed on product pages).

Social Perception

Positive Customer Experiences, Stylish & On-Trend, Trustworthy (for online purchase), Niche but Growing

Copy Examples

• •Adorn Yourself in Enduring Elegance. Discover No23 Co. — Timeless 925 Sterling Silver & 18k Gold Plated Jewellery, Crafted to Last.
• •✨ Hello, sparkle! ✨ Our new Celestial Dreams collection has just landed. Ethically sourced, beautifully designed, and ready to make your everyday magical. Which piece is calling your name? 👇 #No23Co #CelestialJewellery #NewCollection #TimelessStyle
• •Meet your new everyday favourite: The Minimalist Gold Bar Necklace. Lovingly crafted from 18K PVD Gold-Plated Stainless Steel, this piece isn't just stunning – it's also waterproof, sweat-proof, and tarnish-free. Effortless style, designed for your life. #No23CoJewellery #TarnishFreeJewelry #WaterproofJewellery #StaplePiece
• •Dare to be different. ✨ Our new range of 316L Surgical Steel septum clickers and nipple shields are here to help you express your unique style. Hypoallergenic, high-quality, and seriously cool. Shop the collection now! #No23CoBodyJewelry #SeptumRing #NipplePiercing #ExpressYourself #BodyPositiveJewelry
• •Unlock Your Shine: 15% Off Your First Order + Style Secrets Inside! (Inspired by current website offer)