Brand Tone

Empowering, positive, and sensual, designed to normalize and encourage sexual exploration, while remaining direct and informative in product descriptions.

Brand Values

• •Sexual Wellness and Health
• •Intimacy and Connection
• •Empowerment and Exploration
• •Discretion and Trust
• •Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (empowering, sensual, positive) and key messaging pillars (healthy exploration, intimacy, self-love). This ensures every piece of content, from product descriptions to customer service emails, is consistent.
• •Focus on Benefits Over Features: Instead of just listing vibration patterns, frame the copy around the feeling or experience it unlocks. For example, change "10 Vibration Modes" to "Explore 10 pathways to pleasure, from a gentle whisper to a powerful pulse."
• •Use Inclusive and Positive Language: Continue to avoid clinical or overly technical jargon. Use warm, inviting, and inclusive language that speaks to all genders and sexual preferences, reinforcing the brand's welcoming stance.
• •Prioritize Trust and Discretion in All Communications: Explicitly mention discreet shipping and secure checkout in more places, such as on product pages or in the site-wide footer. Ensure customer service interactions are empathetic, professional, and private.
• •Build Social Proof with Authentic Reviews: Actively encourage and prominently feature authentic customer testimonials. Positive reviews are the most powerful tool to counteract low trust scores and build a reputation for a brand in this category. Featuring stories (anonymously) of how products have enhanced customers' lives can be particularly effective.

Social Perception

Currently limited and mixed due to low online visibility, resulting in low brand recognition and neutral to apprehensive customer trust. The brand's messaging strongly aligns with 'The Lover' archetype, aiming to evoke passion and connection, though public interaction is minimal.

Copy Examples

• •Pleasure is your birthright. Explore it, own it, and feel the love. Your journey starts here.
• •A special offer to inspire your deepest desires.
• •More than a toy, this is a key. Unlock new sensations and rediscover your body's potential for pleasure. Designed for intimacy and engineered for ecstasy, it’s time to meet your new favorite secret.
• •Self-love is a conversation with your body. What is it asking for today? #FeelTheLove #SexualWellness #ThenLover
• •At ThenLover, we believe that exploring your sexuality is a healthy, joyful, and essential part of the human experience. Our curated collection is more than just products; it's an invitation to connect with yourself and your partners in a more profound way.