Brand Tone

Caring, friendly, enthusiastic, personal, passionate, educational (without condescension), lighthearted, and playful.

Brand Values

• •Animal Well-being
• •Natural & High-Quality Ingredients
• •Passion and Authenticity
• •Community
• •Sustainability

Best Practices

• •Always Prioritize the Pet: Frame the narrative around the pet's experience, health, and happiness. Use words like enrichment, well-being, happy, and healthy.
• •Embrace Pet Puns and Playful Language: Continue using lighthearted language and puns (e.g., bun-tastic, pigture perfect, hoppy). This strengthens the friendly, community-oriented tone.
• •Highlight Key Values in Every Communication: Consistently repeat keywords like natural, handmade, healthy, and plastic-free across all platforms to reinforce brand values.
• •Use a 'We' and 'You' Voice: Write as if you are part of the same community. Use "we" to talk about the brand's passion (We love seeing your pets...) and "you" to speak directly to the customer (You'll love the quality...).
• •Encourage and Feature User-Generated Content: Actively ask for and share photos and stories from customers. This not only provides social proof but also reinforces the community value and authenticates the brand's perception.

Social Perception

Perceived as a trustworthy, high-quality, and passionate small business, seen as a reliable source for premium, natural pet treats. Customers view the brand as authentic, dedicated, and a valuable part of the small pet owner community.

Copy Examples

• •Sundays are for snoozing and snacks! 😴🌱 Spoil your bun with our 'Soft and Flowery' forage blend and watch them do the happiest little binkies. What’s your furry friend’s favorite weekend treat? Show us below! 👇 #TheNibbleNook #RabbitLife #GuineaPigLove #HappyPets #NaturalTreats
• •Handpicked happiness for your herd! The Piggie Pick 'n' Mix Box is a paradise of textures and tastes, designed to satisfy your guinea pig's natural instinct to forage. Packed with fragrant herbs, crunchy leaves, and tasty petals, each box is a unique adventure. Because your best friend deserves the best, naturally.
• •From our bunnies to yours. Experience the love with our handmade, 100% natural forage and treats. Healthy, happy, hoppy!
• •🌿 A fresh batch of forage just landed! + See our cutest customer of the week!
• •Tired of mystery ingredients in your pet's treats? At The Nibble Nook, we believe in snacks as nature intended. Our forage is all-natural, handmade, and packed with love in the UK. Give your small pet the gift of health. Shop our bestsellers today!