Brand Tone

inspirational, faith-based, and motivational

Brand Values

• •Faith
• •Inspiration & Motivation
• •Purpose & Meaning
• •Self-Expression & Identity
• •Entrepreneurial Spirit

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone (inspirational, confident, faith-based), key messaging themes (faith, purpose, empowerment), and even a list of preferred words/phrases and those to avoid. This ensures anyone writing for the brand understands its communication style.
• •Focus on "Why": Always connect the copy back to the core values and the "new meaning" the brand aims to provide. Whether it's inspiration, a declaration of faith, or a sense of purpose, this "why" should resonate in the text.
• •Use Consistent Language and Affirmations: Employ a vocabulary that is consistently uplifting, empowering, and reflective of the brand's confident stance. Use affirmations and declarative statements that align with the product messaging (e.g., "Unapologetically," "Determined").
• •Understand and Speak to the Target Audience: Tailor the copy to resonate with individuals seeking to express their faith and find motivation. The language should feel authentic and relatable to their values and aspirations.
• •Review and Refine Across All Channels: Ensure that the tone is consistent across the website, social media posts, email marketing, and any advertisements. Regularly audit content to check for consistency and make adjustments as needed.

Social Perception

positive among individuals who resonate with bold, faith-inspired, and motivational statements. The brand aims to be perceived as a vehicle for inspiration and motivation.

Copy Examples

• •Headline: Wear Your Conviction. Live The New Meaning. Body: Don't just exist. Live with purpose. Our latest collection is more than apparel – it's a statement of who you are and the powerful meaning you carry. Shop now and redefine your day.
• •Headline: Unapologetically You. Divinely Inspired. Body: Step out in faith and style. The New Meaning Brand brings you apparel that speaks your truth without saying a word. Bold designs, powerful messages. Discover the collection today.
• •Headline: Find Your Strength. Express Your Story. Body: Every piece tells a story. What's yours? The New Meaning Brand empowers you to wear your journey and inspire others. Comfortable, meaningful, and made for you.
• •Headline: More Than Words. It's A New Meaning. Body: Life's too short for vague statements. Our apparel gives new depth to what you believe. From "Blessed" to "Determined," find the words that define your path.
• •Headline: Elevate Your Everyday. Embrace The Meaning. Body: Infuse your daily life with inspiration. The New Meaning Brand offers designs that uplift and motivate, reminding you of the bigger picture. Shop the look that speaks to your soul.