Brand Tone

Relatable and Approachable, Trendy and Fun, Helpful and Customer-Focused, Enthusiastic and Positive

Brand Values

• •Customer First
• •Affordability and Trendiness
• •Authenticity and Relatability
• •Comfort and Practicality
• •Community/Connection

Best Practices

• •Use 'I' and 'we' to foster a personal connection, channeling KyLea's voice.
• •Use exclamation points and emojis judiciously to convey enthusiasm, especially on social media. This differentiates it from larger, more impersonal retailers.
• •Focus on Benefits (Comfort, Style, Affordability): Clearly communicate how the products meet the customer's needs for trendy, fun, affordable, and comfortable clothing.
• •Maintain Visual and Thematic Consistency: Ensure that the copy always aligns with the brand's visual identity (neutrals, clean aesthetic) and core themes (neutral fashion, graphic tees, casual comfort, mom-friendly).
• •Highlight the small-town Nebraska roots to emphasize the brand's authenticity and personal touch.

Social Perception

Positive (among its niche), Small-Town Charm, Relatable to Moms

Copy Examples

• •I'M SO GLAD YOU'RE HERE! Welcome to The Neutral Club!
• •Neutrals are my jam! And coffee is life, PERIOD.
• •Obsessed with our new graphic tees! They're so comfy and stylish!
• •Putting YOU first is our promise! We want you to LOVE your purchases!
• •New arrivals are here! Shop the latest trendy and affordable styles now!