Brand Tone

Spiritual & Mindful, Inspiring & Empowering, Heartfelt & Authentic, Calm & Serene, Appreciative & Compassionate

Brand Values

• •Meaning & Soul
• •Connection & Community
• •Giving Back & Social Consciousness
• •Handcrafted Quality & Ethical Sourcing
• •Empowerment & Inner Strength
• •Love & Perseverance
• •Wellness & Spirituality

Best Practices

• •Embrace Storytelling: Continuously weave the founder's story and the meaning of 'Neshama' into product descriptions, social media, and email marketing. This reinforces authenticity and emotional connection.
• •Use Evocative & Sensory Language: Employ words that evoke feelings of peace, spirituality, connection, and the beauty of nature (e.g., 'shimmer,' 'radiant,' 'serene,' 'soulful,' 'whisper,' 'flow').
• •Highlight 'Giving Back' Consistently: Ensure that the charitable aspect is mentioned regularly, but naturally, across all platforms to reinforce this core value and the concept of 'shopping with meaning.'
• •Maintain a Gentle, Positive, and Uplifting Voice: Even when discussing deeper or more emotional aspects of the brand story, the overall tone should remain hopeful, supportive, and empowering.
• •Visual & Textual Harmony: Ensure that the copy on social media and the website complements the brand's visual aesthetic (light, airy, natural, serene). The words should feel like a natural extension of the images.

Social Perception

Positive & Meaningful, Ethical & Charitable, Authentic & Personal, Associated with Yoga & Wellness, Slightly Niche

Copy Examples

• •Product Description (Nikki Necklace): Let your soul shimmer. Our Nikki Hamsa necklace, handcrafted with iridescent opal from Israel, isn't just a beautiful adornment; it's a whisper of peace, a shield of protection, and a symbol of universal love. Wear it as a reminder of the radiant light within you. Each piece made with love in California, empowering you and giving back to causes that heal our world.
• •Instagram Caption: Find your anchor in the tides of life. Our sea-inspired pieces are crafted to be more than just jewelry – they are talismans of strength, serenity, and the deep connection we all share. Carry a piece of that soulful calm with you, wherever your journey leads. ✨ #NeshamaSoul #MeaningfulJewelry #OceanInspired #HandmadeWithLove #SpiritualJourney
• •Email Subject Line: Infuse Your Days with Meaning: Discover Your Neshama. Email Body Snippet: Dear Soul Seeker, In a world that constantly pulls for our attention, we invite you to pause, breathe, and reconnect with your essence. The Neshama Project was born from a journey of love, memory, and the enduring power of the soul. Each piece we create is a tribute to that spirit, designed to bring a touch of a deeper meaning and serene beauty to your life...
• •Facebook Ad Copy: More Than Just Jewelry, It's a Connection. The Neshama Project offers handcrafted pieces infused with soul, inspired by the journey of life and the spirit of giving back. Find a symbol that speaks to your heart and wear your story with intention. Shop our collection and become part of a community that values beauty, empowerment, and making a difference. 10% of proceeds support our partner charities. Learn more & Shop Now.
• •About Us Snippet for a Feature: At The Neshama Project, we believe that jewelry can be a profound expression of the soul ('Neshama'). Founded on love and a deep connection to heritage, each of our handcrafted pieces tells a story of resilience, hope, and the beauty of the human spirit. We ethically source our materials and lovingly create each design in California, with a commitment to empowering our wearers and giving back to create positive change in the world.