Brand Tone

Professional yet Passionate, Informative and Helpful, Friendly and Approachable (on Social Media), Customer-centric

Brand Values

• •Quality and Reliability
• •Customer Satisfaction
• •Expertise
• •Fair Pricing
• •Passion for E-mobility
• •Service

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your brand's tone (e.g., professional but not stiff, enthusiastic but not exaggerated, helpful, expert). Provide examples of "do's and don'ts."
• •Know Your Audience: Understand who you're talking to. The language for a tech-savvy young adult might differ slightly from that for someone new to e-mobility, but the core tone should remain consistent. The current tone appears to target a general audience interested in quality and reliability.
• •Prioritize Clarity and Helpfulness: Ensure copy is easy to understand, avoids jargon where possible (or explains it), and genuinely helps the customer make informed decisions or solve problems (e.g., blog posts, FAQs, clear product descriptions).
• •Infuse Passion Authentically: Let the genuine enthusiasm for e-scooters and e-mobility shine through, but avoid hyperbole. Words like "passion," "expert," and "quality" should be backed by tangible offerings (good products, knowledgeable staff, repair services).
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or ad campaigns, the fundamental brand tone should be recognizable. Regularly review content across platforms to ensure alignment. Use German consistently for the primary Swiss audience on platforms like Facebook, with English as a clear secondary option on the website.

Social Perception

The brand presents itself as a knowledgeable and reliable supplier of e-scooters in Switzerland. The broader e-scooter market perception in Switzerland seems to be one of growing interest and adoption for urban mobility and leisure. However, users also value good after-sales service and can be critical of product/service failures. The company's focus on service (repairs, test rides) and information (blog) is likely aimed at building trust and a positive perception.

Copy Examples

• •Headline: Your City. Your Ride. Your Freedom. Discover the Best E-Scooters in Switzerland. Body: At The Scooter Company, we're more than just a shop; we're e-mobility enthusiasts dedicated to bringing you top-quality electric scooters. Expert advice, fair prices, and a passion for the ride. Test ride your future today! #EScooterSwitzerland #UrbanMobility #TheScooterCompany
• •Headline: Glide Through Your Commute. Effortless, Eco-Friendly, Exciting. Body: Tired of traffic? Embrace the smart way to travel with our curated selection of e-scooters. From VMAX to Segway, find your perfect match. Our experts are here to help. Visit thescootercompany.ch – Your reliable partner for e-mobility. #ElectricScooter #SwissCommute #RideGreen
• •Headline: Worried About E-Scooter Maintenance? We've Got You Covered! Body: Ride with confidence! The Scooter Company offers expert repair services to keep you moving smoothly. Quality parts, skilled technicians, and a commitment to your satisfaction. Learn more about our service options on our website. #EScooterRepair #SwissService #CustomerFirst
• •Headline: Unlock Urban Adventures. E-Scooters Built for Swiss Streets. Body: Experience Switzerland like never before! Whether it's for daily commutes or weekend explorations, our range of electric scooters offers reliability and fun. Passionate about quality, dedicated to you. Explore our collection at thescootercompany.ch. #UrbanAdventure #E ScooterLife #Switzerland
• •Headline: Expert Advice. Unbeatable Rides. The Scooter Company Difference. Body: Choosing the right e-scooter can be overwhelming. Let our passionate team guide you! We believe in quality, fair prices, and ensuring every customer finds their ideal ride. Visit us for a test ride and experience the difference. #ExpertChoice #QualityScooters #E MobilityPassion